Running an insurance agency can feel like the roof is on fire while you’re putting out fires–but it doesn’t have to be that way. CP Consulting is a business operations consulting firm with over 100+ years combined of hands-on experience. Ms. Russo and her team offer tried and true expertise with eight holistic services that quickly get to the root of the cause with personalized client attention. However, they needed a website that translated these services to all the different industries they serve, including Academia, FinTech, and Government Agencies.
When progressive senior leaders or C-suite executives (such as CEO, CIO, or CFO) all over the globe need assistance streamlining their operations, they look to consulting firms like CPC to stop the ship from sinking. They need a major redo in their systems, or they risk losing profits and going out of business. Unless they see themselves and their industry highlighted on the site, they may not reach out. CPC needed a robust website with internal pages highlighting how they serve each segment.
Plus, they wanted a new logo to elevate their branding, convey a sense of trust and professionalism better, and help them cut through the competition.
But CPC was understandably frustrated–their website had been redone three times, and they were ready to pull their hair out from their last go-around with their previous website design firm. They needed a modern website that was easy for their customers to use and represented the quality of the work they offer, not one that was just full of complicated bells and whistles. Our team at e9digital was a natural fit for CPC–we focus on UX design to ensure the client can intuitively use the site. Not to mention, we’re neighbors! Both of our businesses operate out of NYC.
Nailing a logo to expand brand reach
Nike has the swoosh. Apple has the apple with a bite out of it. McDonald’s has the golden arches. Brands are synonymous with their logos, and CPC needed us to redesign a logo that helped their target audience recognize the brand immediately. It couldn’t be so simple that it was boring, yet it couldn’t be so complex that their website visitors would be confused.
After a long, in-depth discussion with the client, our website designer took the monogram of the initials and mapped them together like a maze. It mirrored how CPC analyzes every part of a business, constantly moving their clients forward. The logo offers flexibility for CPC–it can be animated on the site to increase engagement.
“You can play with the logo: expand it, add animation, it works with different colors, and it looks great on a card. It offers a lot of elements and lends itself well to the powerful work CPC accomplishes.” - Jason Solak, Senior Production Manager | e9digital
Building a foundation to address the target audience’s needs
The logo worked as our base to transition to the website, leveraging the branding and color palette for a seamless flow. Speaking to each industry was one of the top priorities, so the hero image addresses each segment of CPC’s audience. The call to action asks people to select their industry, allowing them to discover how CPC can elevate their business immediately.
When they click the interior page, they find information that addresses their needs and explains how CPC’s services solve their problems. This drives them to the bottom of the page, where they can sign up for a free consultation. Social proof is right next to the form, so potential clients can see firsthand the change CPC makes in their client’s bottom line. But if the visitor still wants to learn even more, there’s a link to a helpful article showing how they can address an issue.
Putting UX at the forefront of the site, the visitor can use the menu bar to check out more information or contact the team. If they’re not quite ready to decide but want to stay in the loop about CPC’s brand, they can click a button and sign up for email insights.
The sticky header features a mega menu to showcase all of CPC’s robust services cleanly. The client requested this feature, and we agree that they offer an enticing preview to interior pages, making the website visitor more likely to click. Plus, correctly optimized navigation can boost conversion rates by 18.5%. The sticky mega menu makes it easy for visitors to navigate the website, keeping them on the page for longer and lowering bounce rates.
Signed, sealed, delivered: an ADA-compliant website that elevates CPC’s powerful services
Diversity and inclusion are non-negotiable for CPC, and now the company has an ADA-compliant website accessible to everyone. Ms. Russo and the rest of her team at CP Consulting now have a home base for their fantastic resources and can utilize the website as a lead generation tool to launch their firm to new heights. Clients no longer feel like Wile E. Coyote falling off a cliff because CPC is there to catch them through vital services tailored to their needs.
It doesn’t matter if you have an award-winning website if your customers can’t make heads or tails of it. Our website designers at e9digital work closely with our clients to create a clean, user-friendly website design that speaks to the target audience in a language they understand. If you want a website that increases conversion rates and generates leads, contact our team at e9digital today.
