Key Takeaways:
- Ninelight Media’s work gets the spotlight: e9digital built a site showcasing their high-profile clients and expertise.
- Design that sells at a glance: A video reel and smart layout keep users scrolling and engaged.
- Interactive features seal the deal: Dynamic elements boost SEO and simplify lead generation.
Ninelight Media doesn’t just tell stories; they create cinematic experiences. Based out of Brooklyn, the video production company travels worldwide for its clients–big brands and stars like Grammy-nominee Charli XCX, Common, Sub Focus, and ASICS, bringing their bold, exciting visions to life. They cater to fast-paced, forward-thinking creatives who demand the highest quality in video production and content creation.
While Ninelight Media had all the tools in their toolbox to create stunning and effective videos for trendy ad agencies, major artists, and sports figures, they were losing out on potential clients because they didn’t have a website. Founders Jamie Morris and Alex Quade had been in video production for decades, but this was a new venture together, and they had almost zero web presence. They wanted to attract more of the high-end clientele they excel at servicing. Additionally, Ninelight had just opened a new, state-of-the-art studio and wanted to promote its elevated capabilities.
Ninelight Media approached e9digital to produce a website that showcased the company’s impressive work, drove traffic, and generated sales leads. Since e9digital and Ninelight Media are located in NYC, the company had heard about e9digital–our President Conrad’s reputation preceded him! Our portfolio of work, relevant experience, and site layout convinced them to give us a try. We always say e9digital has skin in the game! We use the same tried and true best practices on our website as we do for our clients.
69% of people are swayed by a product demo when making a purchase
The best way to sell a video service is to put the footage front and center. The reel is the primary ingredient for video production companies to win over new clients. Our job was to frame it up in an interesting way: as soon as a marketing agency or creative hits the homepage, they see a stunning video of Ninelight Media’s past projects. The hero image is a 15-second loop of some of the highlights from the company’s reel, with a CTA encouraging viewers to watch the whole video.
38% of visitors won’t even try to use a website if it looks ugly
Logo design is key to a professional, modern website because it sets the whole tone for the site. Before creating the website, we crafted a redesigned logo for Ninelight Media. They provided some initial concepts; our designers ran with those to create a clean, modern look. The color gradient used in the logo catches the eye, and the same pattern of five lines continues throughout the site, calling back to the abstract 9 shape.
As we built out the homepage, we used a mix of e9digital best practices and sections that would cater specifically to Ninelight Media’s target audience of ad agencies and high-level creatives:
- A featured work area to drive people to read case studies, a massive sales generator.
- A services area that is animated just like the hero area to maintain brand consistency and pique a creative’s interest.
- A location area that calls out Ninelight’s convenient Brooklyn office with an invitation to read their story.
- A one-page contact form with only four required fields, making it incredibly easy for creatives to get in touch.
A short footer with a phone number and email in case a potential client prefers those avenues of communication.
“You don’t even have to navigate the website. You could literally scroll down and see everything on one scroll, which is cool. I like the movement a lot.” - Jamie Morris, Co-Founder | Ninelight Media
Interactive elements make a website 25% more likely to land on Google’s first page
With Ninelight Media’s target market of upscale creatives, our designers knew they had to implement inventive design throughout the site. Following the homepage’s lead, interior pages feature unique animations as the creative scrolls down the page. These interactive elements pique interest and can help the website rank higher on Google–what we call a win-win!
For the featured work page, the video for the projects offers a preview when the cursor hovers over them.
For each case study, the hero image mimics the home page, with an enticing hero video, animation of the gradient from the logo, and fast facts to entice creatives to watch the whole project.
For the services page, the numerical stats count up from zero.
Ninelight Media’s priority for the site was to generate sales leads. To simplify that process and remove all barriers to entry, we included a contact form at the end of every page and the connect button at the top right corner. These two features remind the creative how easy it is to get in touch with the company!
“This website is phenomenal.” – Alex Quade, Co-Founder | Ninelight Media
Our designers at e9digital created a visually captivating, user-friendly website that perfectly highlights Ninelight Media’s world-class video production work. From its intuitive design to interactive elements, the site caters to creatives in the company’s target market, driving sales leads. The company now has a digital presence that matches their high-caliber services.
Production companies can trust e9digital to create websites that showcase their portfolios with impact and precision. We understand the importance of capturing your creative vision to drive traffic and generate leads. Contact e9digital today to build a site that puts your work in the spotlight!
