eCommerce with Style
Right Off the Runway, Online
Bronx native Robert Stock has been at the forefront of men’s fashion, from his early days of helping launch the iconic brand Ralph Lauren to being the creative force behind Robert Graham. When he reached out to our Manhattan-based digital agency to help him with the launch of a website that would be showcasing his new fashion line, Robert’s Club, we were excited to be a part of something big.
eCommerce with style.
Robert’s Club is a profoundly unique and exclusive shopping experience in that its products are limited to 100 pieces or less, meaning only a limited number of people can have access to these products. Our web designers needed to come up with a design that reflected this exclusivity and quality; a web design that was as much about lifestyle as it was about shopping.
Old school elegance meets cutting-edge fashion
The homepage that our web designers came up with is a perfect representation of Robert’s brand; an old sepia photograph of a bygone men’s swimming club serves as a background image behind regal, elegant font that harkens back to a time of sartorial sophistication. This image is juxtaposed by a colorful scroller that features Robert’s progressive, cutting-edge designs. Together, these images are in stark contrast, but create a cohesive message: Robert’s Club is the future of elegance and sophistication.
Robert’s clothes get their close-up
Starting with the product scroller on the homepage, our lead designer created an elevated shopping experience that utilizes a sophisticated and minimalist design aesthetic that, first and foremost, allowed Robert’s products to shine. Each limited-edition piece is meant to be seen in three stages: First, from far away (the initial “eye-catcher”), which draws you into a closer second view, which leads to a final close-up shot of the product that reveals the powerful details in each clothing piece.