You might be enjoying that big blue watery road on a boat, but have you and T-Pain ever wondered who ensures it’s seaworthy? Boat owners, buyers, insurance companies, and other maritime businesses need their vessels inspected before purchase to ensure operational integrity and comply with regulations. The captain to call for a quick, stress-free experience is Cooper Lewis, owner and operator of Cooper Lewis Marine Surveying.
Fortunately for us, Cooper is a loyal client! We created the website for his other venture, Red Cloud Equipment. He wanted to work with our team at e9digital again for this second project.
Most of Cooper’s target audience doesn’t know the first thing about the mechanics of boats, so they go with the first surveyor that seems reputable. Set sail confidently with Cooper’s comprehensive services–a thorough pre-purchase inspection and trip planning assistance. Our job was to create a clean, friendly website design that was easy for Cooper’s target audience to use and showcased his unparalleled experience. We also needed to avoid issues competitors had with their websites that we didn’t want to repeat.
Increasing points of sale with an easy-to-navigate website
When Cooper Lewis gets on the phone, he can close a sale. He’s a trustworthy, experienced mechanical engineer who’s surveyed over 750 boats and sailed over 100k miles. When he’s on a call or on Zoom presenting to clients, he needs a website to showcase his proficiency in a clean, appealing way–making boat owners and insurers confident to book a service.
We implemented UX best practices to create an intuitive website that any sailor, insurer, maritime business owner, or boat buyer can navigate!! The homepage hero image is a 13-second loop video because video on a landing page can increase conversions by up to 80%. They want to get to the water, so the copy tells them what they want to hear: they can receive their comprehensive marine survey in under 72 hours. The CTA button takes them straight to a contact form, or they can use the phone number on the header to click and call the company directly. Additionally, this captures critical data for Cooper’s clients, so he can enhance their customer experience and create targeted marketing campaigns down the line.
The rest of the homepage outlines critical pieces of information that the target audience needs.
- Comprehensive services: a blurb about each option and an invitation to click interior pages to learn more.
- Proof of experience: outlines his 15 years in the business.
- Industry resources: four articles highlighted demonstrating Cooper Lewis’s vast knowledge of marine surveying.
The new seamless, intuitive website differentiates Cooper from his competitors, setting him up for success before jumps on the phone with a client.
“Y’all are the bomb.” – Cooper Lewis, Owner | Cooper Lewis Marine Surveying
Now that Cooper has a home base for his business online, he can grow his client base by showing how he can provide them peace of mind and maximum risk mitigation. The clear calls to action will improve lead generation and increase connection with Cooper and his target audience.
At e9digital, our website design team is all hands on deck to helm the stormy seas of UX and modern design, producing a final product that calms your target audience. If you’re looking for fair winds and following seas for your company’s website design experience, contact us to discuss how we can craft a website that appeals to your target audience.
