Imagine if Friends took place today: there’s no way that Rachel and Monica could afford that giant apartment! They’d have to rent a studio, and they’d need someone to help them divide up the space, fast.
While they had a huge NBC loft, the truth is most people in NYC have more challenges for apartment living, which is why temporary walls come in handy. As NYC and NJ’s only licensed home improvement contractor, Manhattan Pressurized Walls offers wall and divider solutions to transform living spaces. Their customizable, high-quality services create temporary walls that flow seamlessly with the rest of the room.
In an expensive city like NYC, renters and apartment owners need the biggest bang for their buck in their living area. Whether it’s college kids splitting one bedroom into two, young professionals looking for a home office, or parents creating a nursery when they’re expecting, Manhattan Pressurized Walls offers a fast, affordable solution.
Additionally, building management companies reach out for reno and restoration work. When these types of clients are dealing with fires, they need someone to fix them ASAP.
Manhattan Pressurized Walls had an existing website, but after 35 years of second-generation construction experience, the foundation needed a facelift! They wanted their potential customers to understand right away the breadth of services offered. That’s where e9digital came in. We redesigned the website to best reflect Manhattan Pressurized Walls’ brand and created a gallery, services, and FAQ pages to educate consumers. We crafted a modern design and updated the UX with streamlined content so anyone can navigate the website easily.
The company opted to work with us because we are an NYC home-grown agency with many five-star reviews on Google, Yelp, UpCity, and Bark. Our website design services sell because of our happy customers!
Creating a homepage that answers questions fast
A chunk of Manhattan Pressurized Walls’ target audience is building management companies that do not have time to research the best way to solve the problem. They just want to hire someone else to deal with it!
To make it easy for the target audience to decide, we ensured the homepage solved their problem in the first headline. We chose “NYC’s Leading Wall Company” because it tells clients they have come to the right place! With a phone number you can click to call and a prominently displayed “Free Quote” button in the header, busy clients can reach out and get a solution promptly.
However, apartment owners may want a little more background information to learn about the type of service they might need before closing the deal. That’s why we included changing photos with the corresponding services in the hero image. This entices visitors to click “View Gallery” to see the finished work and all the options available for their space.
As clients scroll down, the page highlights:
- The most popular services.
- Customizable options and an invitation for a free consultation.
- Recent work so people can envision firsthand what their home might look like.
- Reviews from happy customers so people can feel confident choosing Manhattan Pressurized Walls.
- A time-lapse video to show how quickly the company builds a wall.
Additionally, the high-vis green throughout the website matches the shirts Manhattan Pressurized Walls wears on site, creating synergy from start to finish. Not to mention, it differentiates the company from their competitors, who primarily use more toned-down colors, such as blues and oranges. When a visitor sees high-vis green, they’ll automatically associate it with Manhattan Pressurized Walls, creating brand recognition.
Pages geared toward the needs of the client
Manhattan Pressurized Walls needed interior pages on their website that expanded their services and informed their customers.
Our website designer crafted service pages with:
- NYC in each header to drive people to the page with organic traffic.
- A “why choose us” section that works as an elevator pitch for each service.
- An invitation to read FAQs or call to answer questions fast.
Elements such as top reviews and the time-lapse video were also included because many customers wanted to understand the process before purchasing a service. The home page assures the client that Manhattan Pressurized Walls offers a professional, thorough experience that will be done before they know it!
To help busy clients save even more time, we condensed the “Free Quote” form to a single page, improving the lead generation process.
“At e9digital, the target audience is always top of mind. Previously, customers were turned away by multi-step forms because they were unsure of the time commitment required to complete them. We created a logic-based form only one page long, so potential customers feel confident they can fill it out fast and move on with their day.” - Tim Kirchoff, Lead Designer | Developer, e9digital
Be the answer to your target audience’s prayers with help from e9digital
Manhattan Pressurized Walls now has a digital footprint to showcase their quality work and excellent reputation with clients. Plus, it educates clients about their fast services.
Are you ready to transform your digital space with an NYC solution, just like we transformed Manhattan Pressurized Walls’ website? At e9digital, we specialize in creating custom websites that meet the needs of your audience and present your company as the answer to their problems.
Contact us today to learn how our comprehensive website design services can elevate your online presence and increase lead generation.
