NEWS
Smooth, Jazzy, Distinct Web Design
The Spirit.
Working with a repeat client can certainly streamline a process, and that developed familiarity cannot be understated. However, each new project can still bring a unique profile and set of requirements. Kind of Blue, a brand of whisky from Riviera Imports, a longtime e9digital client, was no exception. To commemorate what would’ve been legendary jazz great Miles Davis’ 90th birthday (in 2016), Riviera Imports in conjunction with the Davis family/estate created “Kind of Blue” whisky. Brewed in Scotland, inspired by his legacy, and named after his iconic album (the best-selling jazz record of all time) – the blended Scotch whisky needed the website to reflect the smooth, distinctive style of the spirit itself, and that of Miles Davis.
The Taste.
Much like a whisky’s melding of grain and malts, the flavor of a website is the culmination of design and functionality. The goal of both – a rewarding user experience. The character, however, comes from the added complexities. In addition to the provided artwork and access to Davis’s photos and artwork – the site also required the coordination of a product photoshoot, image retouching/altering, an age verification popup, a recipe page, and extended information about both Miles and whisky in general.
The Finish.
With a blend of exceptional elements, a visual balance, an undertone of information, and a richness in functionality, the final product was ready to be enjoyed – and the review was a glowing one…
“For the second time e9digital has created a website for a new brand that we are launching. Not only are we totally satisfied with the results, working with Conrad and his team is always a great process. They are professional, responsive and a pleasure to work with. I highly recommend this firm for website needs.” Lisa Marcus, Kind of Blue Whisky
