Oven-roasted, Authentic Awareness

Made to order branding.

RealDeli delivers traditional-made old-world premium meats, humanely made, supplied to grocery retail and foodservice businesses all over the country. While it’s easy enough to taste their quality, conveying that deliciousness online is a different story. Sure, any other agency might slap some food glam shots on a site and call it a day, but we also wanted the branding to evoke that authenticity and have a hand-crafted feel. Any way you slice it, we had a tall order to fill.

A triple-decker design.

To get to that next level, Real Deli was in dire need of a brand look overhaul, a compelling logo, and a site that exuded the premium nature of their products. While we have the capability to leverage and work with established branding, for us, bottom-up creative always presents an exciting challenge—one that requires a robust agency team process. At the top of the list, we made sure that fine artisanal craftsmanship came through, starting with our logos design. Our exploratory covered everything from farm animals to overstuffed tasty sandwiches. In the end, we landed on the tools of the culinary trade, a fork and knife integrated into the R—along with a distressed look that we used to capture the flavor of the website.

A recipe for engagement.

Aside from Real Deli, the same bottom-up treatment had to be applied to their main product—Farmers and Cooks. For the design, we closely adhered to their established brand guidelines for the look and feel of the site but developed a well-seasoned UI and content strategy. Utilizing copy and imagery, potential customers needed to clearly understand the top-quality differences of Farmers and Cooks meats over the competitor.

Making the final cut.

We delivered a B2B website and branding that was big on taste appeal for their potential customers. As an agency, it allowed our other clients to see that we not only are a strong digital shop, we also have skillful branding chops as well.

"Every project is different. You have to consider so many variables, from the audience to the needs of the client. This means solving new problems and expanding our tech toolbox."

Read Bio CONNECT W/ Jordan Jordan Harriger Associate Creative Director
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