Oven-roasted, Authentic Awareness

A triple-decker design.

To get to that next level, Real Deli was in dire need of a brand look overhaul, a compelling logo, and a site that exuded the premium nature of their products. While we have the capability to leverage and work with established branding, for us, bottom-up creative always presents an exciting challenge—one that requires a robust agency team process. At the top of the list, we made sure that fine artisanal craftsmanship came through, starting with our logos design. Our exploratory covered everything from farm animals to overstuffed tasty sandwiches. In the end, we landed on the tools of the culinary trade, a fork and knife integrated into the R—along with a distressed look that we used to capture the flavor of the website.