As the year ends, it’s normal to look at your company’s bottom line and figure out where all the money is going. When reviewing marketing line items, you may even be tempted to say, “Do we really need this weekly LinkedIn social post that costs x dollars?”
Before you get out your guillotine and make your marketing budget the next Marie Antoinette, take a beat.
To succeed at marketing, you must remove emotion from it. Allocate what you need to spend to make money and be competitive. Compare the potential revenue stream to the investment amount. If it’s not good for you, don’t do it. If it is good for you, do it.
As you’re considering new marketing strategies and potential costs, e9digital presents our 6 forecasted marketing trends in 2024 that will make the most of your bottom line.
1. Keep Content Short and Sweet
In 2023, marketers focused on short-form video content due to the popularity of TikTok, Instagram Reels, and YouTube Shorts. This trend has snaked its way into blog content as well. Rather than prioritize long, 2000+ word blogs, Google tends to prioritize short, informative content that’s 500-1000 words. Case in point, this blog is 970 words long.\
With Google’s new helpful content system, valuable, people-first content ranks higher on the search engine. Google goes into great detail about what this means, but here are the takeaways:
- Is it the type of content that’s easily shareable?
- Does it have a comprehensive understanding of the topic?
- Does it clearly demonstrate first-hand experience and depth of knowledge?
When you can answer these questions succinctly for your content, you create a marketing growth strategy that will bring new visitors to your website consistently.
2. Become Mr. Worldwide
Global business is the way of the future. Particularly for ecommerce and online brands, there’s no reason you should focus solely on one geographic area. Large and mid-size companies are expanding to a global platform, and your small business should do the same.
SEO (search engine optimization) is less competitive outside the US, your company has a chance to rank at #1 result at a lower cost.
Speaking of Mr. Worldwide, Pitbull’s got global business on lock. He coined himself “Mr. Worldwide” to heighten his universal appeal. It doesn’t matter if he’s the best rapper or not, he’s certainly one of the most famous ones with over 7 million albums sold around the globe. Think like Pitbull and research other countries where your product may excel, considering local customs, language, and context.
3. Bet on Your Brand
People don’t always make purchases based on quality, but rather familiarity. Focus on building your brand and what makes you stand out from your competition.
Rhianna founded Fenty Beauty because she found a void of products that worked on every skin tone. Even though there are thousands of makeup brands, Rhianna built her beauty empire on inclusivity, creating makeup that works for every ethnicity. Her branding worked; Fenty Beauty is now worth $2.8 billion.
When building your brand, follow the rule of seven: someone needs to interact with your brand seven times before making a purchasing decision.
4. Social Should Be Specific
Social media is a part of building your brand. Heavy hitters like Facebook, YouTube, and Instagram may not be where your audience spends their online time. Focus on smaller social media platforms that strategically link with your target audience, such as X, Snap, or Pinterest. Discord can also be a great avenue to build an organic community and host events around a hyper-focused product or service.
For example, if you sell art supplies, Pinterest would be an ideal place to build a platform because users love to visit the site for DIY craft ideas.
5. Get Your Radio Voice Ready
Blogs are the backbone of SEO, so don’t fire your content writers yet! However, marketing will be adding podcasts to the mix in 2024. Just like with blogs, implementing the correct keywords for podcasts is critical to help your website rank in the top 10 of Google’s search engine results page (SERP).
When thinking about podcast SEO, it’s critical to use the podcast description and episode summary as the spaces to include keywords. people will search when looking for a podcast like yours. Additionally, use a voice-to-text transcription feature to include the spoken content on the episode page for Google to crawl.
88% of people who listen to podcasts do so to learn something. A podcast is your chance to show your expertise as a thought leader and teach your audience something new. Both make you more trustworthy, one of the biggest factors behind buying decisions.
6. Make Customers the Center of the Universe With Personalization
In 2024, a major marketing trend will be personalization. With AI tools, marketers can customize emails, social media, shopping carts, and more to reflect individual needs.
Tools such as OptiMonk create smart popups that target users based on where they’re at in the marketing funnel. There are different strategies for first-time visitors, browsers, people who have added an item to their cart, and more.
AI bot agents can be used to create a personalized experience with consumers and programmed for almost anything, including handling customer service, choosing the correct product, and addressing concerns.
Hire e9digital for Killer Marketing Strategies That Convert
Put away your guillotine and schedule a call with e9digital to learn how to boost your bottom line through effective marketing in 2024. Our team has combined decades of experience in content marketing, PPC, social media, SEO, and more. We study your target audience and guide you on which strategies lead your website to conversion.
We wish you all a happy holidays and look forward to creating marketing magic in the new year!
