NEWS

Keeping A Brand On Track

To avoid all the bureaucratic red tape, the Metropolitan Transit Authority’s (MTA) Inspector General depended on e9digital to cut through this logistical craziness to develop an impactful transit awareness campaign.

e9digital’s work extended to print materials like informational brochures, subway cars, and interior/exterior station signage.

e9digital’s artists also had to redraw the OIC-MTA logo, which was never rendered in a high enough resolution to use on more modern websites or large print materials.

e9digital worked with MTA-OIC’s tagline “It’s a Big System, Help Us Keep an Eye on it” which was derived from their well-known line: “If You See Something, Say Something.”

A vintage image of an empty 190th Street Station bathed in a slightly ominous light was used as the main image for this awareness campaign.

e9digital re-designed and developed the MTA-OIC’s website, along with the promotional print materials.

e9digital created a short animated banner on the website that quickly offered a snippet of the people, city, and system that is a large part of many lives.

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