June 17, 2024

eCommerce Website Redesign: Bernie Mev Case Study

A Website Redesign That’s a Perfect Fit

When we’re young, it’s all about strappy sandals with zero support. But when we mature, we want shoes that are the best of both worlds: cute and comfortable to wear all day. 

That’s where Bernie Mev enters the chat. They create footwear for women to look good and feel great without sacrificing style. While the company has been kickin’ since 1974, Itamar and Rachel Carmi took over in 2008 and transformed it into an original lifestyle brand with a new concept: woven designs.

While Bernie Mev is a staple for department stores and high-end boutiques, they needed a website rebrand and to implement a UX design. Customers needed to be able to navigate the site and shop quickly. With busy women in their 40s as the primary audience, Bernie Mev wanted to create a seamless experience for them to browse and purchase their favorite footwear.

Knowing the pulse of the NYC brand market made e9digital a natural choice for the New York-based company. We are heavily experienced in eCommerce website design, working with past clients including MeltMed and BEBQueen.

These Boots are Made for Walking, This Website Was Made for Shopping!

From the home page, women need to know that their footwear needs are met in Bernie Mev. They are looking for comfort, without sacrificing style, so the hero image reminds them of just that–it invites them to Shop Now. The home page contains everything needed to perfect their shopping experience.

The four major product categories are called out, with enticing images and hover animation that invites shoppers to click.

If a shopper has no idea where to start, a charming carousel highlights customer favorites and best-sellers.  The “Quick Add” feature calls up a window to choose the size and color, adding to the cart without leaving the home page, making for a fast, simple shopping solution for busy women.

Comfort is the priority for Bernie Mev’s customers, so a graphic explains the craftsmanship of the shoes and stand-out features. The memory foam sole offers balance and shock absorption. The signature handmade woven elastic, knit, and leather enhance flexibility and durability while offering a distinctive, modern style.

A UX Design That Anyone (Even Your Mom!) Can Use

It’s critical to create an intuitive design that puts the customer’s wants front and center. We implemented a fixed header so customers can always find what they’re looking for on the site. A “new” button highlights recent releases in one section, and then women can shop by shoe type or the upper material, giving them the flexibility to shop their way.


Using WordPress to Enhance the Customer Experience

“This website is wonderful. I love it. It looks so much more put together and great. Thank you!” - Rachel Carmi, Bernie Mev Designer

At e9digital, we use WordPress to create robust eCommerce platforms. The CMS is easy to understand, and we teach our clients how to make future changes. Bernie Mev can swap out images, add categories to their drop-down menu, and change CTAs easily. This way, they can always put the needs of their customer first. Of course, we’re always available if our clients need a little extra help! Our expertise covers NYC and beyond, designing original websites that make your target audience think, “Thank god I found you!”

If you’re looking for an eCommerce website redesign that makes your customers want to shop ‘til they drop, call e9digital today.