Promoting Panache

For LaChance, we added a fresh coat of our designs to their boutique real estate brokerage firm’s website to show off their fashionable side.

e9digital provided a full branding process that began with a comprehensive exploratory to fully understand their identity.

e9digital’s full branding process included multiple iconographies and typography options based on concepts gleaned from the initial identity exploratory.

e9digital’s full branding process also included several rounds of finessing and finalizing the chosen iconography/typography direction.

High-resolution art assets in multiple formats (ai, psd, pdf, eps, tiff, svg) were provided upon completion.

A LaChance + Associates new branding style guide was also provided by e9digital’s design team. The style guide established the logo usage parameters (the “do’s and don’ts”) that helped to ensure a consistent and strong new identity.

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