Build a Revenue Stream
A site that’s slow, confusing and outdated will definitely impact a brand reputation. Add eCommerce to the mix and you can guarantee a loss in sales. The exact reason the agency you select needs to understand the difference between a site only used for brand awareness versus one that generates income.
This layer offers added complexities that experienced developers will understand and be able to successfully solve for your site.
BOTTOM UP & UP CREATIVE
eCommerce experts required
We’ve had clients go the DIY route to cut corners when designing a general site. Sure, it’s possible, but if you’re looking to add eCommerce capabilities you need expert execution from eCommerce specialists rather than go for an inexpensive digital newbie.
- A seamless shopping experience.
An eCommerce build must make shopping easy and secure. Pages must load quickly and reliably, with a consistent look and feel, compelling content, and search functionality that meets users’ needs and expectations.
- Putting the ease in eCommerce.
eCommerce giants get it right. Within a few clicks on their site, you’ll have items in the cart ready to checkout. They make it easy to find what you’re looking for, and incentivize you to make that purchase. The right developer can replicate that type of seamless site along with a compelling site strategy that prompts purchase.
- Data collector:
Your store should be integrated into your business—not only to track dollars earned, but also customer data. Information that’s extremely valuable when trying to create a target customer profile to be used for promotions and email campaigns.
- Connect in real-time.
Just because you’re online doesn’t mean you should eliminate all human interaction—especially when it comes to customer service. Sure, automation helps alleviate certain customer issues. Though for more involved problems it’s best to have a rep standing by. In the end, this attention will help strengthen customer service as well as your overall brand reputation.
ECOMMERCE PLAN THAT PAYS
Sure. We have the tools to craft any eCommerce biz, but first things first—we need to know about you. We need to understand what makes your brand tick, and why customers shop for your product or service. The more insight gathered the easier it will be for the development process.
Framing up your business plan
Once all the data is collected it comes down to constructing a branded store that checks all the digital boxes—security, vendor profile capability, UI, purchase process just to name a few. At the end of the day, you want a purchasing platform that’s high-end, customers can trust and do business time and time again.
Developing your eCommerce design
With eCommerce, communication, imagery, and iconography all work together to not just build up your brand, but also facilitating and incentivizing purchase. On top of all that you need coding that streamlines the whole process to prevent any sort of site frustration.
Storefront and backend development
Checking and rechecking
While we have initial reviews during the development stages, once the site is fully built is when the comprehensive check-ins begin. We are constantly combing over every inch of the site to see if the UI is in working order and to eliminate any bugs. This is especially true in beta testing when all eyes are on the final version of the site—including the client.
Once your eCommerce site is up and running, CMS training is a must. With the complex layer of eCommerce, we need to ensure our clients are well-versed on how to do everything from inventory updates, site content changes and a host of other edits. Keeping the client being able to keep everything in working order is our top priority.