August 24, 2023
Marketing for Geniuses: WordPress Website Management
Our clients are geniuses in their fields of expertise, but they’re not experts in Web Design, Branding and Digital Marketing. We’re geniuses with these skills. As a collaborative team with our clients, we do great things together.
Let’s hit the nail on the head on everything we’ve discussed so far: the easiest way to think about your website is as a building.
Web design is the process of building the building.
Website security and maintenance keep the building in tip-top shape
And SEO is the landscaping outside your building that attracts customers to come inside.
But today, we’re going to take a few steps back and talk about something that everyone (especially the Kens reading this) can get excited about the power tool of building websites.
Say you’re a construction worker and you’re shopping for power tools for your kit that you’ll take to job sites. To make the best investment, you want to use the best tools, like Bosch.
Because Bosch tools last up to twelve years and feature innovative safety features like an anti-kickback system, so when a blade jams the user doesn’t end up in the emergency room.
In the world of websites, the power tool equivalent is either code, a website builder, or a CMS (content management system). e9digital uses a CMS that offers the best of all three worlds: WordPress.
Just like Bosch, WordPress offers excellent security features including regular updates and security plugins, making it a fantastic choice for websites.
Construct Your WordPress Website With the Motherload of All Power Tools
WordPress is an open-source system that can be installed on any web host to build one-of-a-kind websites. It’s an industry-standard software that powers 43.1% of all websites, so it’s a true and true favorite.
The best part about using WordPress is that it’s flexible enough to build any kind of website you want. We can add plugins to build out your website exactly how you want it, including ones for:
- eCommerce: product listings, shopping carts, payment gateways, and more
- CRM: lead nurturing, sales funnels, forms, etc.
- Booking services: booking forms, availability calendars, and email notifications
- Specialized services: Can’t find the plug-in you want? Build your own!
With WordPress, there’s no limit to e9digital’s creativity.
You want to use the most popular service because then you score the best app updates, new security features, and bug fixes much faster than smaller providers.
Plus, you can hire the best developers (like the ones at e9digital) to build your websites because there are tons of excellent designers well-versed in WordPress since so many companies use it.
It also makes it possible for us to hand the reins off to you once we’ve finished building your website. It’s a CMS, so you can create your own blogs and add them to your site fairly easily. And we don’t leave you high and dry; we offer training on how to use WordPress and are around to answer questions after so you have a safety net.
While you may have heard rumors of WordPress not being secure, that’s because people don’t know how to use it properly. If a baker made a cake with spoiled milk, it would turn out horribly, even if they followed all the steps correctly.
The same thing happens with WordPress. If someone builds a site with an outdated theme, then they will have security issues because they used an expired ingredient.
You don’t have to worry about that with e9digital, because we build the “theme” for your website ourselves and don’t use existing presets.
A well-maintained website makes it easy for your ideal customers to buy your products or learn more about your services. You want it to run so well every time they visit that they never have a reason to look at a competitor’s page.
Stick to the Work You Love While e9digital Developes An Epic Website With WordPress
You may have power tools collecting dust in your garage (that’s okay! We’re all tempted by those crazy Home Depot deals). But at the end of the day, you’re the expert at what you do, and that’s what you want to spend your time doing.
Let the website builder experts at e9digital pull out their regularly used and loved power tools at WordPress to build you an incredible website.
We do everything from scratch using the WordPress builder, so you’ll end up with a custom-made website that’s completely original.
And depending on what you want, we can hand the CMS over to you and train you how to use it so you can manage the site from there on out, or you can hire us to do it for you. If you need site maintenance in the future, we’re always available. Contact us and we can offer our marketing genius to find the best solution for your business today.
Next week, we’re jumping back into the world of SEO to discuss PPC, which is a more aggressive marketing approach to cut off your competitors on the freeway (which we don’t recommend in real life but do recommend in marketing) so you can beat them to #1 on Google.