Content is King!
When it comes to searches and rankings, content is crucial. That’s why CMS capabilities have become a vital part of all online strategies. e9digital works with a multitude of content providers and platforms to integrate into sites. We even have the ability to partner with our brands to generate unique content of our own.
It’s all about being flexible and agile to move with these constant CMS changing times.
BOTTOM UP & UP CREATIVE
ABCs of CMS
Content is quick. Content constantly changes. For this reason you need a platform that is streamlined and easy to use for everyone on your team—facilitating the ability to generate even more brand awareness.
- Why WordPress?
Wordpress is an open-source system. That means it’s free to use and update to fit your needs. It has become the CMS of choice because of its intuitive design. You can also upgrade to a paid service that offers benefits like self-hosting on your own servers to give you more control, backup capabilities and added security.
Agency integration is the key to CMS success. Depending on the skill sets within your company, that can be easier said than done. The reason why you need to partner with an agency that not only understands CMS, but how to train their clients.
- Custom content.
Sure, you can add content to your site. Of course, if it’s generalized and doesn’t move your brand needle, customers could see it as just an empty filler. What you need is to customize the content that is relevant to your customers that weaves in the benefits of your brand. Even how you present content needs to be considered, which is when it pays to work with an agency that knows all the CMS languages.
STEPS TO STEP UP YOUR CMS
What type of content is your brand?
The first stage is crucial in not just identifying the CMS that works best for your brand, but the type of content as well. This is where it’s important to partner with the right agency with enough experience, that can offer an objective point of view to deliver multiple CMS solutions.
Once you choose a CMS platform it’s time to develop a strategy. How often do you update content? How will consumers digest it? Everything needs to be planned out before being implemented. Being consistent with consumers will help them know when to return to your site for another serving of content.
CMS is probably the most collaborative effort in the digital world. Designers. Copywriters. Developers. Project managers. All need to be working in unison to ensure that the content is created, scheduled and posted. A sign off from the client doesn’t hurt either.
The CMS Code
With content, establishing a process is important because you will be posting on a regular basis. You need the QA team to keep those checks and balances constant and easy enough for everyone to be able to review in a timely fashion. Depending on where your team members are, mobile capabilities may alsp need to come into play.
The Content Continues
From CMS development to launch, we are there every step of the way. Of course, post launch is when the client takes over. To prepare the client to handle the updates on their own we set up an easy-to-understand training video, but if any hiccups do arise ]we’re always around if they need us.