Key Takeaways:
- e9digital designed a user-focused website, streamlining property management solutions for NYC landlords and real estate investors.
- High-end visuals, interactive animations, and fast-loading images meet the expectations of elite clientele.
- The website can scale with the company, delivering a seamless user experience and property management services.
Renters know how frustrating it can be when the landlord ghosts you, never giving you the status update on the new washer they promised to install last month. While renters hate this, landlords don’t do it on purpose–they often have full-time jobs to attend to. Downtown Property Group is here to ensure that never happens. This NYC-based company manages the daily operations and complexities of buildings, minimizing the stress for landlords and real estate investors.
While their company was above board and operating like a fine-tuned machine, their marketing needed to catch up. They required a simple yet effective website to highlight their services and create a platform to showcase the brand. Additionally, they knew they would want to add more features to the website in the future but wanted something more straightforward to start. After searching Google for the best website design firm in NYC, they contacted e9digital after seeing our 94 5-star reviews. Since we’re local to NYC Metro, we were happy to oblige!
39% of visitors will stop using a website when images won’t load or load too slowly.
Landlords and real estate investors working full-time jobs don’t have time to manage their buildings and must find a solution quickly. Our website designers focused on UX best practices when creating Downtown Property Group’s website to create an intuitive experience for the target market. A simple color palette and clear hierarchy make finding relevant information easy. The client wanted movement on the website, so we optimized the images for the first contentful paint in a second flat.
NYC landlords and real estate investors are an elite clientele with higher design expectations than other parts of the country–so we had to level up the imagery on the homepage. Our designer created a customized and interactive HTML5 Canvas animation on the home hero. The graphic is an abstract apartment building that moves with the cursor, which took a bit of tweaking from our designers to create a seamless experience from desktop to mobile.
However, it was worth it–this high-level design attracts wealthy investors who need a quality company to manage their properties. Then, we used movements, including hover effects and transitions, as the user scrolls down the page to keep them engaged and entertained.
As a best practice, our website designers include all the information the target market needs on the home page. This way, if they don’t end up clicking on the other pages on the site, they’ll still get the whole picture. That’s why we always include:
- An enticing hero image that captures the target audience’s attention.
- A services section outlines how what the company offers solves the target market’s problem–in this case, property management.
- An about section that showcases the company’s robust experience.
- A final CTA to increase conversions on the page.
- A footer with additional information–in this case, a phone number and email for Downtown Property Group in case the user has any other questions.
Let e9digital construct your new website
At e9digital, we think of websites as buildings. We are the architect and general contractor, ensuring it matches your brand and appeals to the target audience. Now, Downtown Property Group has a completed “website building” to grow their business. However, a skyscraper isn’t complete upon construction–it needs constant maintenance and upkeep.
The same is true for a website. Downtown Property Group has a finished product, but we built the website so they can add features and make improvements in the future. Our designers record a video that walks through how to maintain the site, and we’re always available if you need additional help.
Unless an architect creates a building, the foundation is shoddy and can crumble. Let our website architects craft a solution for your company built to last. Contact us to learn more about our website design services and see how we can help you increase conversions today.
