Fast food. Cola. Candy. Cars. There are probably zillions of logos in those categories that are instantly recognizable. Iconic symbols that project their core values, tell their story in a few seconds. This logo success comes from an impactful design that helps bring the brand story to life. For e9digital, that means connecting with the client to understand the ins and outs of their brand as well as tapping into our decades of design experience.
The end results should truly speak for themselves.
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A whole lot of logo love
Building your brand billboard. A 2 second flash of an iconic logo and you can name that product instantly. In some cases, you can also learn something about the intended target (i.e., luxury cars, energy drinks, etc.)
That’s why we take the time to understand what are clients are all about before we even begin to design. Gender. Age. Emotional takeaways. As much data as we can ascertain will help us craft just the right branding to connect with your audience now and years to come.
SO, WHERE DO WE BEGIN?
Inspiration from Aspiration:
The design process starts with an honest client conversation. It’s all about getting a true understanding of the brand. Who uses your product and service? How do they perceive it? And of course, what do you aspire your brand to be? Questions like these help point us in the right design direction.
The Logo Landscape
Aside from understanding the brand, it’s all about knowing their arena. We do a deep dive of the competition. How do they exist in the same industry? What do they do to set themselves apart? The category itself can also provide inspiration based on best practices and emerging trends.
Setting the Mood:
Before we do any sort of designing we do a visual audit by collecting competitive advertising and category imagery, which can serve as a base for ideation. From there we develop a mood board of this collected research to see if we are on the right track with the client.
Designing the Logo Team:
We don’t design in a bubble. For us, it’s a collaborative effort. Our strategists translate the research to work out a plan to brief multiple designers who then run with it. These finished initial options then gets treated to an internal where we can see what’s working and where we can improve. Once we land on the designs we then take it to the client.
The Buck Stops With You:
As partners, your our most valuable resource—especially when it comes to the client review. For this reason it's not just about showing the logo options, but how it looks in different versions like color, B/W, knockout, etc. We also want to craft a story that shows how we came to our decision. A story that utilizes our initial client research and evolves it in a way that makes sense with their ever-changing brand goals.
Setting the Logo Loose
Once approved, we move onto usage. Print. Digital. Packaging. The list is endless. That's why it's vital to ensure there is design consistency. Regardless of the medium logo, guidelines need to be in place to ensure you always have brand synergy.