February 25, 2016

I Don’t Rely On My Website For Sales Leads

I love hearing this one. I wonder if they are trying to convince me or convince themselves. Or are they trying to give themselves an excuse for not caring how they appear to the world?

Let me debunk this myth once and for all.

First of all, who says this? It’s usually people that say they get all of their sales leads from networking or referrals. So I ask a follow-up question: “Are you selling as much as you want and are you making the living that you desire?” Invariably, the answer is that they are not, and here’s why.

I also do a lot of networking and I receive a lot of referrals, and the first thing I do when I get back to my office (if I have an interest in the service they provide) is go to their website to learn more about them. And that website will make or break whether they get a call from me. Don’t you do the same?

So there’s the answer. Networking and referrals can be a powerful marketing method for meeting people and getting traffic to your website, but if the quality of your traffic generation is out of balance with the quality of your website, then you won’t see the quantity of sales leads you desire.

In the end, the question you should be asking yourself is “how many phone calls were lost, because my website wasn’t as good as it could have been?”