It’s easy to take modern medicine for granted, but all of the powerful technology we have today is because innovators of decades past dreamt big. Neoenta was founded by global business leader Namal Nawana, who is actively building the miracles of tomorrow. He’s founded or co-founded many medical companies, including GrapheneDx, Satio, and InnoVoyce, and has authored patents and peer-reviewed articles. Now, Neoenta invests in medical technologies with the potential to change healthcare for the better by licensing their intellectual property assets and developing early-stage technological innovations prior to launch.
Experienced worldwide multinationals interested in technology and expertise are looking for entrepreneurial tech companies with the next big idea that needs funding to revolutionize medical testing and diagnostics. That’s where e9digital came in. We regularly build websites for the healthcare space, such as Manhattan Behavioral Medicine and UC Davis Institute for Food and Health, so we were a natural fit for Neoenta.
Neoenta’s previous website, a quick GoDaddy in-house creation, didn’t do justice to the brand’s potential. It lacked vital features such as a portfolio, a news section, and any information about the company. The challenge for e9digital? To create a sleek, modern website that would showcase Neoenta’s leadership in cultivating early-stage technology and intellectual property assets while inviting engagement from a sophisticated audience.
A picture is worth a thousand words
Neoenta is a disruptor, and the scrolling parallax effects coupled with bold typography deliver that idea on the page. The website provides exactly what the target audience wants—clear, impactful information that’s visually stunning. Lucky for us, Namal himself had a clear vision for the website. Our job was to capture it on the page, so our writers needed to keep the messaging concise but powerful.
We started with an animated hero section. It featured a breathtaking photo taken by Namal himself at the summit of Mt. Kilimanjaro. When users land on the page, they first see the Neoenta logo. Then, two arrows gracefully pull apart, revealing a hero image that dictates the vision of the company—investment, cultivation, incubation, and achievement. The message is clear: Neoenta doesn’t just dream about the future; they actively shape it.
The e9digital team followed UX design rules for the homepage by creating an engaging flow that draws users into the Neoenta story. The homepage features a clean, sans-serif typeface, simple navigation, and well-placed content sections that guide visitors through Neoenta’s mission and vision. The entire homepage follows our e9digital best practices so that the visitors find everything they need without leaving the first page–which worked great for this website since it’s a single page anyway!
- The enticing hero image captures the audience’s attention immediately–you can’t beat the summit of Mt. Kilimanjaro!
- A short about section that reveals all the information needed about the company–in this case, that Neoenta isn’t just an investor but an innovation partner.
- Social proof to showcase the company–since founder Namal Nawana is a big deal in the medical tech world, his quote does the trick.
- A services section to show what the company does. Neoenta was a little different. We created a carousel that gives the feel of moving into the future with the companies they currently operate, appealing to similar tech companies looking for investors in the market.
- A content area to display new articles and announcements
A logo that points to the future
e9digital also took on the task of redesigning the Neoenta logo. Namal wanted a modern, flexible logo for the website, business collateral, email signature, and other marketing materials. We created a sleek, minimalist design that splits “neo” and “enta,” with an arrow pointing toward the horizon—symbolizing Neoenta’s relentless focus on the future of medical technology. The logo in the top left of the menu anchors the page, integrating perfectly with the site’s futuristic feel.
“This page is just fantastic. It conveys what I want, but it’s very simple and clean. It’s perfect.” – Namal Nawana, Founder | Neoenta
For companies seeking to turn visionary ideas into reality, Neoenta’s new website makes one thing clear: the future of healthcare innovation starts here.
Thanks to e9digital’s innovative design, Neoenta is positioned to attract the right partners, drive engagement, and continue on their path of investing in transformational innovations. The website now operates as a platform for showcasing Neoenta’s ventures, engaging with global audiences, and highlighting their progress in the healthcare technology landscape. With the power of a cutting-edge website behind them, Neoenta is ready to generate leads, inspire investment, and drive future growth. We’re happy that Neoenta has expanded and taken us along for the ride, hiring us to develop websites for GrapheneDx and Satio.
If you’d like to know more about e9digital’s web design services or how we can help your company shine bright online, contact us today.
