NEWS
Simplifying Site Communication
Staying on Track to Help Drivers
The Drivers Benefits Fund, a New York-based organization that provides benefits to black car drivers, is a fairly new organization and concept. While the gig economy continues to flourish in the U.S., progressive entrepreneurs are trying to figure out how to make it sustainable and properly support its workers.
Informative to drive action
Our web designer crafted a simple one-page informational site, giving a much-needed landing spot for those browsing the internet to learn more about the organization. The site uses brand colors, features the organization’s newly-designed logos, and is made up of sections of digestible content with prominent calls to action so the user can learn more or sign up for their benefits.
A strong digital presence
While the site is a bit on the small-side for now, e9’s creative team helped set a strong foundation for the burgeoning company. This will give them highly-crafted design assets that will be essential as they continue to grow and expand their online presence.
This was a challenging branding project, because of their complex business model. We had to create a clean, identifiable icon for an organization that provides healthcare benefits to NYC’s black car drivers, one of a group of targeted gig economy workers.
Read Bio CONNECT W/ Jina Jina Kiem Partner | ECD
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