NEWS
A Case for a Redesign
Did you hear the one about 40 distinguished lawyers?
Katsky Korins is a NYC boutique law firm composed of Ivy leaguers at the top of their legal game. It’s big corporate expertise combined with focused client care. These are lawyers who eat sleep and breathe the intricacies of NY law. Litigators who are always up for taking on a challenging legal case. What Katsky Korins wanted, is a website to represent these ideologies—to be their signature calling card for clients. Before e9 stepped in, they had a site with outdated design and zero regards for UI—a definite detractor for potential business. e9digital’s job was twofold: capture the signature looks of these high-end, polished loafer lawyers with a passion for practicing law in NYC while developing a site that properly frames this story. Oh, and no legal drama.
Ordinary, overruled!
Aside from compelling imagery, we wanted the site itself to play a role in enhancing the engagement. Taking a page from the logo design, our developers (via the magic of an animating mask shape) brought the sharp, crisp angles to life as a dynamic framing device throughout the site. When it came to the digital directory, to incentivize even more discoverability, we developed a robust search tool that allows potential clients to explore lawyer profiles through all sorts of intuitive filtering options.
Legally responsible.
Before diving into the legal trenches, clients don’t just want to know the legal services of a firm, but also the accomplishments of the lawyer who will be representing them. This meant designing the site to bring these bios to life. Profiles that embody the spirit of each lawyer, with all accolades front and center. With a target base consisting of local influential clients—these New York creds/achievements had to be front and center.
Smiles all around.
In the end, we managed to wrangle in all their red tape-laced edits, which resulted in a site that put smiles on 40 lawyers’ faces. Lawyers who could now be our calling cards when it came to getting business from their friends, colleagues, and clients. Case closed!
“Congrats to our team for transforming a 10-year old antiquated site into a signature showcase for intensely cerebral, passionate ‘rockstar’ lawyers!”
Read Bio CONNECT W/ Jina Jina Kiem Partner | ECD
