September 14, 2023
Marketing for Geniuses: PPC Management
Our clients are geniuses in their fields of expertise, but they’re not experts in Web Design, Branding and Digital Marketing. We’re geniuses with these skills. As a collaborative team with our clients, we do great things together.
Now that you’ve got your head around how your website is a building (and if you missed it, be sure to check out past articles on web design, website security and maintenance, and WordPress), we’re now going to stick to honing the landscaping outside your building.
We’ve already discussed how SEO (search engine optimization) brings visitors to your website.
In the coming weeks, we’ll go over all the different types of landscaping required outside of your website building to increase visitors and get your site to #1 on Google’s SERP (search engine results page).
The next portion of your building’s yard that we’ll go over is your PPC (pay-per-click) garden.
PPC is a more aggressive marketing tactic but can be critical to boosting traffic to your website. All of the ads businesses pay for that show up at the top of a SERP or on social media are PPC.
So think about the garden that needs to be landscaped. The soil needs organic fertilizer to maintain the health of the plants for the long haul. This is your organic search traffic, which comes from SEO.
However, if you want to give your garden a kickstart and accelerate growth, you add some inorganic fertilizer to provide immediate nutrients. This is your paid search traffic, which comes from PPC management.
You can also think of PPC as an aggressive driver. PPC marketing weaves through organic search traffic to take you to the front of the pack on the SERP.
PPC Management: The Spend You Need to Cut Off Your Competitors on the Freeway
You should not cut off people in car traffic. That’s dangerous!
But you can cut off your competitors in paid search traffic.
Even if they spend money and grow their organic search, you can beat them with PPC. If you set up your ads correctly, your website can appear at the #1 spot on the SERP immediately.
Sound too good to be true? It’s not but it will cost you a bit more than organic SEO.
However, another great benefit to PPC management is that you control how much you spend. You set a “max bid,” which means you won’t spend more than that amount of money per click.
A lot goes into a PPC campaign (which is why it’s best to just hire the pros at e9digital to do it for you), but you generally need to have the following on any platform:
- Parameters: who you’re targeting, the business goals behind the campaign, and the benchmarks you’d like to hit so you know when to stop.
- Goals: choose the metrics that define what you want out of your campaign, so you can measure the success and adjust accordingly.
- Budget: outline your bidding strategy to decide how much you can pay for a click.
- Landing page: create a landing page that the ad funnels to that encourages people to perform an action (buy a product, fill out a contact form, score 20% off, etc.)
- Create the ad: write the ad following the platform guidelines and complete keyword research to match your ad with your target audience.
Keep Your Hands Clean And Let the e9digital Gardeners Handle Your Inorganic Soil
PPC marketing is confusing. You could end up wasting a lot of money from clicks that don’t help your bottom line, and then you’ll just be frustrated.
Instead of trying to till your PPC garden all on your own, trust the experts at e9 digital to build you the right mix of organic and paid soil to grow a beautiful plant that is exactly what your target audience is looking for.
Our PPC services include
- Following your competitors so we understand how to market you in your industry
- Develop a strategic checklist so you get exactly how it works from ideation to launch
- Selecting keywords that resonate with your target audience
If you want the most beautifully landscaped building on your block to entice your target audience and beat out competitors, contact e9digital to discuss a PPC strategy today!
We get it. You’re so busy running a tight ship in your company, you don’t have time to learn the ins and outs of every social media platform. That’s why we’re here.
Next week, you’ll learn the importance of social media for your business, so you have a great excuse to watch Instagram Reels well past midnight (don’t worry, we’ve all done it!).