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Bad Design is Top of Mind

Back in the early days of the internet, most people would be excited and amazed when they first glimpsed at a site with a halfway decent design. Now. Great design means they don’t notice anything except the purpose of going to the site. Bad design, however, will stick in their minds. This is what you need to keep in mind when entering the digital arena.

If you fall short, you can lose visitors or worse, tarnish your brand rep.

Case Study

Vertsatile Portfolio
To ensure the products’ diversification was properly showcased, we sharpened our CMS skills.

Smith Design:

Designing for Designers

One goal rules them all

It doesn’t matter what your site is about or its theme. Fishbait? Insurance models? Whatever. Good design transcends all. Customers are savvy enough that they can recognize an amateur looking DIY-ish site. This is why it’s vital you partner with an experienced digital agency.

  • Brand and beauty
    Making a site look good, goes without saying. Of course, it needs to be pleasing to the eye—with emotional imagery and dynamic video. The brand also needs to shine through. When combining the two it allows you to educate, engage and convert passive viewers to brand loyalists.
  • Picture perfect plan for discovery
    Aside from high-end design, technical optimization is also a priority. A better SEO ranking will help you get clicks to your site, while a proficiently designed landing page will keep those viewers.
  • A digital beauty regimen
    Part of that web design process is ensuring the uniqueness of your brand comes through. With our experience working in pretty much every category and being well-versed with best practices, we can help ensure you’ll stand out against the competition.



Step 1

Understanding your brand perception

Before we craft a new look, we need to see how consumers view your brand and fully understand everything you do before adding a fresh coat of digital paint. This is to prevent removing something from your brand identity that connects with your customers.


Step 2

Planning a design direction

At the initial stage, it’s all about landing on an overall visual direction. A color palette. Fonts. Iconography. We want to make as many creative decisions as we can to ensure we create an overall site structure that is engaging, disruptive, yet synergistic.


Step 3

Cultivating the look

This is where we set our design team to work. Mockups. Comps. Templates. The team will create all types of looks in a variety of forms to land on the right look. Here, internal check-ins are key in this crucial stage to establish visual guidelines that will play an important role for the site after the launch. We want a look that's flexible enough to attract viewers, but can also evolve with your brand.


Step 4

Crafting the communication

While the look is important, words play an important role too. A rule of thumb for keeping the dynamic impact of the site is to keep communication concise—giving visual elements space to breathe. We also make sure copy is SEO-centric with keywords that help define your brand while causing your site to show up in relevant searches.


Step 5

Be SEO Savvy

You could have the best looking site, but if no one is around to see it what’s the point? This is where an agency's team of specialists can help maximize your site ranking. Elements like wireframes, sitemaps, copy and design all offer a positive SEO contribution. For that reason, it helps to have multiple quality check-ins, internals and beta tests to ensure your site is optimized and in working order.


Step 6

Load and launch:

Once everything is client approved the developers get to work on bringing the designs to life. At this stage, a cohesive agency team works better than multiple freelancers. We’re used to working together in the development stage to streamline the process, save time and keep you within budget.