Transforming Lead Generation with Energy Website Design: A Global Approach
With the rising energy costs, businesses need to minimize expenses as much as possible to remain profitable–and Global Energy can find the solution. A premier energy services and expense advisory firm, President John Kim utilizes a team of industry experts to provide technically informed energy strategies to customers nationwide. They provide an honest, transparent process for buying energy, resulting in more options and creative solutions.
The e9digital team sat down with John to fully understand the needs of his target audience. Restaurants, laundromats, commercial real estate, industrial services, banks, and religious institutions need energy solutions that increase profitability. When they work with a traditional broker, quotes are based on the lowest rate and limited market and supply knowledge, which isn’t always the best price.
Global Energy finds the lowest cost and the best long-term energy solutions due to their first-hand supply experience, directly audited customer information, and harmonious supplier relationships. Global Energy needed us to translate all of this into a coherent website, refreshing the old design to match their modern sensibilities. John wanted a UX that was simple for customers to understand and made it feel like when they found the website, they were home.
The company trusted us to energize their website because of our founders, Conrad and Jina. They have decades of experience leading teams and producing websites. Plus, our designers are proficient in building the backend of site coding so Global Energy could have a customized, clean end product.
Simplifying energy savings with a streamlined UX
It doesn’t matter how pretty a website is–if no one can figure out how to work it, they’ll just go to the next search result on Google.
We designed the website to make it easy for customers to use. In seconds, they understand Global Energy’s cost-saving services and can contact Global Energy to learn more. Our team created a text-based hero image that doubled as a form. It invites customers to “save money on your utility expenses,” the number one need of Global Energy’s target audience.
Once the initial three drop-down menus are completed, a pop-up window invites visitors to fill out their contact information. This creates lead generation for Global Energy and gives them all the details needed for the free consultation.
“Our goal was to make the site as intuitive as possible. As soon as people get here, they can take action and know where they are going.” - Tim Kirchoff, Lead Designer | Developer, e9digital
Another critical factor was outlining each service cleanly. We created a page for Global Energy’s three main services:
- Utility Auditing Bill Services
- Electricity & Natural Gas
- Renewable Energy
All three are in the header, so if a potential client is looking for one of these specifically, they can click and learn more. The same form operates as the CTA on these pages. The content showcases why Global Energy is the right choice for each service and gives the target audience the confidence to complete the form.
The home page features a section that highlights the different businesses that work with Global Energy. Each type has a link to a service page that specifies the benefits of working with Global Energy for that industry. Our strategy was to meet the needs of every potential customer at every angle so they can be certain about Global Energy when reaching out via the form.
“I like the color contrast with the beige gray. It’s complimentary with the logo and keeps it in the white scheme, but makes the message pop a little more.” - John Kim, President | Global Energy
Additionally, our team wanted to emphasize that “home” feeling that John wanted, that customers can feel at ease knowing that they’ve found the solution to their problem. We implemented icons that:
- Are quick to read
- Visually explain Global Energy’s Solutions
- Match the company’s logo and color scheme
It creates a seamless experience from the top of the page to the bottom, with blue and green accents to invoke Earth tones in map imagery often associated with energy.
Creating a website that powers future marketing goals
Moving forward, Global Energy needed a resource section to create lead magnets. Our team built a resources page template. The company can launch that once they’re ready with content. Now, Global Energy’s website works as a robust sales tool to reach more customers and expand their business.
At e9digital, we create custom websites to boost our clients’ financial goals and benefit their target audience. If you’re looking for a one-of-a-kind website that showcases your company as the solution to your customer’s problems, contact us today.
