October 23, 2023
Generative AI in Content Marketing: Work Smart, Not Hard to Elevate Your Content
An Experiment Showcasing AI vs. Human Writing Chops
For this blog, we’re going to do things a little differently. Since everyone has been jumping on the AI bandwagon, we want to show you how ChatGPT writes a blog vs. a hybrid version with AI and one of our copywriters. If you’re looking for content writing at a low price, contact e9digital to learn more about our AI-powered content.
The AI landscape is still so new and constantly evolving, with new platforms such as Dalle3 GPT and ChatGPT Vision. We’re happy to be your north star guiding you through these exciting digital frontiers.
So… here we go!
Artificial Intelligence has taken the world by storm. Whether you want to search the internet, create a graphic, or write an essay, it seems like there’s now an AI platform for that. The star of these new platforms has been language models, like OpenAI’s Chat GPT. It seems so real, it’s like a person chatting with you. It can generate human-like text, understand context, and respond with useful and relevant information.
It seems like AI appeared overnight, but there was a considerable process before the world experienced what Open AI created.
- December 2015: Open AI, a non-profit artificial intelligence research company, was founded to advance digital intelligence for the betterment of humanity.
- February 2018: Open AI co-authored a paper about the potential misuse of AI.
- June 2018: Open AI announces GPT, a scalable diverse language tasks system.
- February 2019: Open AI creates GPT-2, which predicts words based on 40 GB of text.
- November 30, 2022: Open AI releases ChatGPT, a trained model that works in conversation to answer prompts. It was basically the rosetta stone to the world of artificial intelligence.
That’s the end of the e9digital Hybrid section! Let’s see what AI has to say…
Artificial Intelligence, specifically in the form of language models, has come a long way in recent years. These models, like OpenAI’s GPT-3, have the ability to generate human-like text, understand context, and respond in coherent and contextually relevant ways. This advancement has paved the way for AI to be used as a tool for writers to streamline their content creation process.
… And that’s what AI had to offer. Back to the e9digital hybrid content!
A Robot Helper: Pros and Cons of AI in Content Marketing
Just like with anything else in life, you’re only going to get out of it what you put into it. ChatGPT is a tool, not a solution, to writing content. You (or any other human operating the program) need to put in some leg work to ensure your customers will glean the information they need from the content.
Because if your blogs sound like a stiff robot wrote them, then your target audience will simply look to your competitors for what they need. That being said, AI can be great as long as you acknowledge that it’s not going to deliver a perfect product. The pros at e9digital know how to not just use, but leverage this tool to make the most of the writing process, so it may be best to just let them handle it!
1. Efficiency and Time Savings (But With a Lack of Quality)
One of the most significant advantages of using AI in blog writing is the incredible efficiency it brings to the table. AI-powered tools can generate drafts and outlines in minutes, allowing writers to focus more on refining and polishing their content, the most important part of the process.
However, you have to watch the word count on large projects: ChatGPT 3.5 has a limit of 4.096 characters (about 800 words) for the prompt and 4,096 tokens (basically groups of words, but they don’t always line up) for the response. You can pay $20/month for more bandwidth in ChatGPT 4 or you can unlock 32k token context windows in ChatGPT Enterprise (which is so expensive, they don’t list the price online!).
The major downside to this is that AI will literally make up facts. Users have been caught red-handed using AI to write federal court filings that included six cases that didn’t exist. It’s imperative that a copywriter or fact-checker is hired to ensure all information is accurate. While Open AI insists that ChatGPT-4 is less likely to invent information, it also doesn’t promise that everything the program writes is truthful.
2. Enhanced Creativity (That Leads to Overdependence)
AI can provide fresh perspectives and ideas that might not have occurred to the writer. A writer doesn’t have the time to read through the same amount of content that ChatGPT can. But to ensure the ideas are relevant, you need to add enough content to help ChatGPT better understand what you’re looking for.
Not to mention, relying heavily on AI tools can potentially hinder the development of a writer’s skills. Writers might become overly reliant on AI-generated ideas and structures, which can limit their growth and creative thinking.
Instead of helping your employees grow in their careers and skills by encouraging brainstorming and new ideas, they’ll just use ChatGPT to do the bulk of the work. While this can be okay in certain scenarios, the platform is getting dumber over time according to Stanford researchers. So don’t use it for everything, okay?
3. Improvement in SEO (That Lacks Personal Touch)
Search Engine Optimization (SEO) is crucial for driving organic traffic to your blog. AI can help writers by suggesting relevant keywords, optimizing content for search engines, and ensuring the content aligns with SEO best practices. This means that your blog post is more likely to appear on the first page of Google’s search engine results, which is absolutely critical for sales and conversions. To improve your SEO, you need to have a robust description of your SEO needs to ensure the output from ChatGPT will actually improve your ranking.
While AI can assist in generating SEO content, it lacks the human touch that makes writing relatable and emotionally engaging. Over-reliance on AI-generated content might lead to a detachment from the authentic voice of the writer. After all, AI doesn’t create something new, it uses existing content to amass information in one place. You think AI is going to explain how website design converts using nuclear reactors? I don’t think so!
4. Consistency and Style (That Might Be Stolen From Someone Else)
Maintaining a consistent writing style throughout your blog is essential for building a strong brand identity. AI can help ensure that your content sticks to a consistent tone and style at the beginning, and then writers can add the flourish needed to make it feel like a real person wrote it. This consistency is critical for a cohesive experience for loyal readership.
Of course, the style depends on the words that are entered in the prompt, so it must be detailed enough to match your existing voice.
And while AI itself swears it doesn’t “plagiarize,” writers say otherwise: OpenAI used texts to create ChatGPT without the permission of very famous authors. George R.R. Martin, Jodi Picoult, John Grisham, and more are all suing the platform for illegally using copyrighted work. Only time will tell how this will affect the availability, usage, and ability of ChatGPT and similar platforms.
If you enjoyed the e9digital hybrid pros and cons, keep reading to see what just AI looks like.
Pros and Cons of AI in Content Writing:
- Efficiency and Time Savings: AI accelerates content creation, reducing the time spent on brainstorming and initial writing, allowing writers to focus on refining their content.
- Enhanced Creativity: AI suggests fresh perspectives and creative angles, enhancing the overall creativity of content.
- Improvement in SEO: AI aids in SEO by suggesting relevant keywords and optimizing content, increasing the discoverability of blog posts.
- Consistency and Style: AI maintains a consistent writing style throughout a blog, contributing to a cohesive reader experience.
- Data-Driven Insights: AI analyzes data to tailor content to audience preferences, making it more engaging and relevant.
- Loss of Personal Touch: AI-generated content lacks the human touch that makes writing relatable and emotionally engaging, potentially leading to a detachment from the writer’s authentic voice.
- Quality Variability: AI-generated content quality can vary and may occasionally require human intervention to rectify inaccuracies or irrelevant content.
- Dependency Concerns: Overreliance on AI tools can hinder the development of a writer’s skills and creative thinking.
- Ethical and Plagiarism Concerns: Using AI to create content resembling existing articles can raise ethical issues regarding plagiarism and originality. It should be used as a creativity-enhancing tool rather than a means to copy existing work.
That’s the end of the AI content!
So what did you think of our experiment? If you’re ready to elevate your online presence with high-quality, personalized content made with the help of AI and e9digital’s expert copywriters, contact us today.