September 14, 2023
Marketing for Geniuses: Social Media Reputation Management
Our clients are geniuses in their fields of expertise, but they’re not experts in Web Design, Branding and Digital Marketing. We’re geniuses with these skills. As a collaborative team with our clients, we do great things together.
Whether you love or hate social media, it has the power to refresh or ruin your company’s reputation.
Maybe you opened a LinkedIn account a decade ago and forgot about it. But your customers, who are interested in how you do business, will look you up on LinkedIn and see that you haven’t posted since 2013.
They will completely dismiss you simply because they think you’ve closed up shop!
Your reputation is ruined before customers even visit your website.
While there’s no need to make weekly reels of yourself dancing in front of your office (but those can be fun if you want to try it!), you must have a social media presence online that drives people to your website so you can earn more sales.
Anyone Can Be A Star! Best Practices for Social Media Reputation Management
We get it: social media can be scary. It feels so overwhelming after hearing horror stories about companies saying the wrong thing online. But there’s an easy way to avoid this: always consider your target audience.
When you prioritize empathy for your customers, social media doesn’t have to be the big scary monster in the room.
It’s your chance to make your audience laugh or to share insightful insider knowledge that helps them. Let go of your fear and have some fun!
Maybe you’re thinking: Conrad! I don’t have time to be on TikTok. I don’t even know what it is!
That’s okay. You don’t have to be on every platform. What matters is that you’re on the platform that your target audience is on.
To perform the best on social media, stay in your lane. Pick the platform that your customers know best, where they get so hooked they end up awake at midnight wondering how they went from checking their notifications to learning the seven major animal phyla.
If you’re a B2B business, you have to be on LinkedIn. If you market exclusively to millennials, get some graphics and video ready because their favorite platform is Instagram. And if it’s Gen Z, look at the latest trends, you need to be on TikTok.
Once you’ve picked the platform that aligns with your customers, here are a few general guidelines to follow:
- Research your audience and create authentic content that speaks to their needs.
- Choose days/times to post and create a schedule that you can keep up with.
- Always respond to comments and messages. People want to know that your business has real humans behind it!
- Track your analytics to see which posts are working (and do more of those!).
Your Boomer is Showing: Hire the Pros at e9Digital
It’s not that you can’t do your social media content. But you don’t want them to look like your grandmother posting on Facebook for the first time (not to dunk on her, we’re proud of her!).
People expect authentic, professional content from businesses, and you simply don’t have time to commit to that level of work in the day-to-day. You may have great intentions, but when work gets busy, social is often the first thing to go.
Instead, work with the social media experts at e9digital. We live, eat, and breathe social media, and nothing excites us more than creating content that reaches high engagement and lots of likes and clicks.
The proof is in the pudding. For one of our clients recently, we increased their Instagram engagement rate by 252% from July to August!
Don’t let your boomer show and contact us to learn more about how we can entertain and engage your target audience through social media.
Next week, we’re going over email and SMS. Think of email and SMS marketing as the invites to the party going on at your website building. You could have a party that rivals the Met Gala, but if no one comes, it’ll be a disaster. We’re here to make sure that doesn’t happen!