Stopping the scroll: using an explainer video company to hook website visitors
Every business wants potential customers to stay on their website longer, keeping them engaged to learn more about the brand. Animated explainers increase conversion rates because they entertain audiences while educating them about the services offered–especially for a company like T&L Group. Their target audience of small to medium-sized businesses has very little time to decide due to the competing demands on their plate.
These types of businesses often need IT services but don’t have the bandwidth to handle it internally. That’s when they hire T&L Group, which offers scalable IT solutions built to fit the customer’s needs. The company covers everything from cloud services to disaster recovery to IT management and more. The firm’s premiere midtown Manhattan location means they’re a stone’s throw away from their clients, able to save the day at the eleventh hour. Because their clients are so busy, T&L Group needed a fast way to explain what they offer.
While e9digital created a new website for T&L Group in 2020, they came to us with a request for an explainer video this past year. The company found a competitor’s animated explainer video while prepping for an upcoming marketing campaign. They saw the engaging content and wanted the same solution for their website.
Crafting an entertaining and affordable solution for busy business owners
“Explainer videos provide a unique opportunity to showcase a brand’s personality, values, and style. Custom animations and characters reflect the brand identity and differentiate T&L Group from competitors.” -Jordan Harriger, Creative Director, e9digital
For T&L Group, the explainer video distilled all of the biggest talking points on the website into a digestible minute of content. The style took inspiration from videos in the 60s when training videos were popular for workplaces. All of the animations featured the same blue color as the website, creating a synergistic experience for the viewer. After watching this short video, the target audience understands how T&L Group can solve IT pain points for their small business.
One of the biggest benefits of an animated explainer video is the lower costs. Animated videos don’t require:
- Multiple actors
- Locations
- Expensive equipment
All of these can make even a simple video budget skyrocket. Additionally, our team can easily update the video to reflect product changes without an entire reshoot.
Six weeks to stardom: explainer video company services from e9digital
Upper-level management loved the T&L Group explainer video, and the company uses it to increase engagement on their About page. The video also appears on social media and landing pages to succinctly inform their target audience about their IT services in a way that makes a strong connection. Research has shown that knowledge levels of a subject increase after watching explainer videos, making it an obvious choice for selling a specialized service.
The process took six weeks from start to finish, and we took care of every detail. From sourcing voiceover talent to creating hand-drawn storyboards to final production, we create unique videos that highlight the winning services our clients have to offer and position them in a way that appeals to the target audience.
If you’re looking for a cost-effective, engaging way to win over your website visitors and increase conversion rates, contact us to learn how we can create an original explainer video for your company.
