Website Design and Marketing Tips From e9digital President Conrad Strabone
I’ve spent over 20 years in website design and marketing. Now, I’m sharing some of the lessons I’ve learned along the way to help small to medium-sized businesses thrive.
Key Takeaways:
- Your company needs a professionally designed website that appeals to your target audience
- Prioritize the user experience because 88% of people won’t return to a poorly designed website.
- At e9digital, we design sites that impress Google and clients alike—because first impressions matter!
If you were meeting a client, would you wear sweatpants or your best suit or dress?
You’d put on your Sunday best!
The same choices apply to your website. You want to give people searching on Google the perfect first impression because that’s exactly where they’re going to go once they hear about your company.
The word of Google is now the word of God
Ten years ago, the word of Conrad felt like the word of God. I’m very passionate about the work we do at e9digital, and I know the ins and outs of website design–I’ve been at it for over 20 years. If I referred one client to another client, that was it! They would usually end up working together.
But someone has now surpassed me in expertise: the Mighty Google, which funnels a staggering 92% of all website traffic.
People want the referral, yes, but then they immediately google the business to check their website. They don’t just take my word for it anymore.
If you want to increase your sales or conversions, the power of Google must come through. Everything has to line up after the referral. Once someone tells a potential client your name, they will google you. You need a clean, professionally designed website that appeals to your ideal client for when that happens.
Once your target market reaches your website, I don’t want them scratching their heads and asking questions. I want them to delve deeper. I want them to say, “Oh, I’m in the right place. Let me take a look.”
Put your best foot forward with e9digital
To line up that referral for a home run, you must have a user-friendly, professionally designed website. This is where Sunday best comes in – if you met your best client today, would you shine your shoes or wear your beat-up sneakers?
The website is your first impression with potential clients. It’s the opportunity to put your best foot forward. It’s an extension of your brand. We want potential clients to see the website and be impressed because 88% of online users won’t return to a site after a bad experience.
Before spending any money on your marketing, your website needs to be in tip-top shape. You have to hire designers who understand the intricacies of Google so they can set the site up correctly or redesign an existing site to maximize search engine ranking.
Even if you have a website you love, you still need direction in setting up your pay-per-click ads (also known as PPC). Google has a lot of weird rules with their marketing, and you’re going to run your budget dry unless an expert does it.
My team would love to help. e9digital is a premiere website design and marketing firm in NYC. We know how to help you grow because we have skin in the game! We use the exact same practices for Google on our website as we do for our clients, and they work–our website currently ranks for around 100 keywords on Google in the top ten search results.
Did I pique your interest? Contact me, and let’s strategize how to level up your website design today.
