July 13, 2023

Marketing for Geniuses: Website Design Strategy

Look, we get it. We know you’re the expert in your field just like we’re the experts in ours. So you know that marketing is something that every business has to do if they want to be successful. 

Whether you’re Coca-Cola spending millions on ads or a cute mom-and-pop shop selling antique figurines in a sleepy coastal town, you have to market yourself.

But when the budget gets tight, it’s easy to see that marketing line item and think do I really need that?

The answer is, maybe not, but probably.

That’s why e9digital has put together a new series called Marketing for Geniuses. We want you, a genius, to understand exactly where your money is going so you can feel confident in your business’s marketing strategy.

And the cornerstone of every marketing strategy is the website.

Think of Your Website as a Building

Most businesses hire an agency like e9digital to complete the building of their website, AKA the website design and development. This is the process of crafting a website to match your brand with a usable interface so it appeals to your target audience. Imagine e9digital as your architect and general contractor who will plan and build your building. 

Website design and development covers the entire look and feel of the website, including

  • Navigation: how people find critical information.
  • Readability: how easy the website is to understand and read.
  • Graphics: the images that will entice people to stay on the site longer.
  • ADA: the way your website can be understood and read by all people.

It’s your website. You own it. But the colors, content, and user experience (UX) of the website will impact who visits it. Think about this: if you’re a major financial consultant, you’d want your offices located in a sleek, modern skyscraper, not your parent’s basement.

The website is your business’s first impression. So if you don’t hire an expert to build your website, you could end up with a shoddy foundation that crumbles, costing you sales and visibility as your business grows.

e9digital: An Expert Website Architect With Skin in the Game

e9digital has created hundreds of websites for clients in a broad range of industries, from upscale services like Banker Financial to game-changing trial tech like Trialogics

We design websites so well because we have skin in the game. We used the exact same strategies to build our own website as we do for our clients. 

If you want to work with website designers that give you all the pricing in advance (no “hidden costs” here!), then give e9digital a call today.

Some people think their expense in owning a building ends upon completion of construction. That’s not the case with a building, and it’s not the case with a website. 

Next week, we’ll cover website maintenance and security to help you understand the importance of maintaining your website building so that it doesn’t fall into disrepair like something out The Last of Us—because no one’s going to shop there!