Website Design that Makes The Phone Ring
Your prospects, just like you, experience the world with their eyes first, and it only takes milliseconds after they arrive on your site for them to make a gut assessment on whether they trust you enough to stay and learn more.
And that first impression can make or break the acquisition of that new client.
Case Study
BOTTOM UP & UP CREATIVE
How to build a better-converting website
Every website is built to achieve different goals – from sales, to leads, to engagement. But to create a website that actually meets those goals, it’s critical to design the right way.
- Design for your users.
Put the needs of the site’s users first. If you don’t know what users’ needs are, ask them. As a user-centered agency, this principle is the foundation of everything we create. - Design with a purpose.
A great website has beauty and brains. Naturally, it should look good. But it also needs to be built with a clear view of its most important goals and conversion points, and how the website will support users on their journey toward those goals. - Design for discoverability.
A site must be designed in such a way that people can find it – and that starts with visibility to search engines. A good site should be technically optimized, and built so that there are relevant, engaging landing pages for users to land on.
OUR WEBSITE DESIGN PROCESS
Discovery + User Research
Getting to know you (and your users)
We start by building our understanding of your business. We speak to key stakeholders and dive deep into data you already have, including the performance of any existing site. Our goal is to start research on your users as soon as possible. This might involve speaking to your customers, creating or analyzing quantitative research like surveys, or performing user testing on the existing site.
Strategy
Envisioning a site that means business
We start by building our understanding of your business. We speak to key stakeholders and dive deep into data you already have, including the performance of any existing site. Our goal is to start research on your users as soon as possible. This might involve speaking to your customers, creating or analyzing quantitative research like surveys, or performing user testing on the existing site.
Planning
Getting to know you (and your users)
We start by building our understanding of your business. We speak to key stakeholders and dive deep into data you already have, including the performance of any existing site. Our goal is to start research on your users as soon as possible. This might involve speaking to your customers, creating or analyzing quantitative research like surveys, or performing user testing on the existing site.
Design
Bringing the website to life
We start by building our understanding of your business. We speak to key stakeholders and dive deep into data you already have, including the performance of any existing site. Our goal is to start research on your users as soon as possible. This might involve speaking to your customers, creating or analyzing quantitative research like surveys, or performing user testing on the existing site.
Copyrighting
Finding the words to inspire and convert
We start by building our understanding of your business. We speak to key stakeholders and dive deep into data you already have, including the performance of any existing site. Our goal is to start research on your users as soon as possible. This might involve speaking to your customers, creating or analyzing quantitative research like surveys, or performing user testing on the existing site.
