Website Design For Healthcare
Bringing a spectrum of vision into focus
Founded by global business leader, Namal Nawana, Neoenta’s focus is to invest in medical technologies with the potential to transform healthcare by developing and licensing their intellectual property assets and cultivating early-stage technological innovations prior to launch. With a creative mind and influencer like Namal, e9’s challenge was to allow the site to be more of a portal—offering a glimpse of all of his intellectual properties rather than an overload of content.
Going behind the vision
A comprehensive discussion
With the brand being an actual person, Namal Nawana, our standard client kickoff process became more of an in-depth interview.
Crystalizing his vision
Aside from mining for the right brand data, it became more about being aligned with our client’s views of his public perception.
Creative that connects
To ensure an accurate representation of our client, we developed a creative brief with the established brand guidelines and hierarchy of communication.
Bringing the brand to life
To elevate the brand we used a thin serif font with a fiery orange gradient divider to evoke a visionary feel.
The deep black and warm gray tones add emotion to the imagery while allowing the white and amber orange colors to pop.
We chose a sans-serif font, to tie into the logo and keep with the clean, concise look.
Integrated imagery that connects to client on a personal level.
Mountainous range symbolizing magnificent discovery & innovation.
Preparing for the reveal
After the site is fully approved, we head into the development phase which includes a comprehensive Q&A along with beta testing.
“Tying in the imagery, new logo, and animation of the site allowed our design team to stretch our creative wings and bring a vision to life.” Tim Kirchoff, Lead Designer & Developer | e9digital