Bringing craftsmanship and quality to life
Located in New York’s oldest moulding and lumber mill, Adriatic Wood has over three decades of experience manufacturing custom mouldings and distributing over 60 different hardwood species. Our challenge, to design and develop a modern site that establishes Adriatic Wood as the leading hardwood lumber mill in the New York area.
Rebranding a New York local fixture
Building a brand strategy
Our in-depth questionnaires allowed us to develop a keen understanding of Adriatic’s core values and metrics for success to develop an accurate brand strategy.
Materials to move forward
Routine client kickoff meetings help us ascertain mandatory design elements and solidify areas of exploration before creative development.
Construction of the creative
Once the creative brief is approved by the client, we use our launch meeting to develop creative next steps and timing of the project.
Brand building from the ground up
The old colors were dated and dull. We wanted to better match the darker blue colors of the Adriatic paired with a vibrant red.
Matching the historic script logo font with a modern set of typefaces was imperative to balance the connection to the company’s history while moving the brand into the future.
Let the development begin
Bringing the personal touch to life
Captures the daily Adriatic culture
On-site imagery helps further define Adriatic’s capabilities as well as their commitment.
Close Up Detail
Showcases their quality inventory
Wide Open Mill
Trust and transparency further define category leadership
Completing the build
Launching Adriatic’s Site
Once Q&A and beta testing are complete we are ready to launch Adriatic’s site. To help our client seamlessly maintain the site from the back-end we provide instructional videos along with online guidance. Similar to our other clients, we also keep the doors open, if any future upgrades are needed.
“For us, the best opportunity is partnering with a client who is open to pushing creative expression.” Jesse Cohen, Creative Director