Website Design that Makes The Phone Ring
Your prospects, just like you, experience the world with their eyes first, and it only takes milliseconds after they arrive on your site for them to make a gut assessment on whether they trust you enough to stay and learn more.
And that first impression can make or break the acquisition of that new client.
Case Study
BOTTOM UP & UP CREATIVE
How to build a better-converting website
Every website is built to achieve different goals – from sales, to leads, to engagement. But to create a website that actually meets those goals, it’s critical to design the right way.
- Design for your users.
Put the needs of the site’s users first. If you don’t know what users’ needs are, ask them. As a user-centered agency, this principle is the foundation of everything we create. - Design with a purpose.
A great website has beauty and brains. Naturally, it should look good. But it also needs to be built with a clear view of its most important goals and conversion points, and how the website will support users on their journey toward those goals. - Design for discoverability.
A site must be designed in such a way that people can find it – and that starts with visibility to search engines. A good site should be technically optimized, and built so that there are relevant, engaging landing pages for users to land on.
OUR WEBSITE DESIGN PROCESS
Step 1
Understanding your brand perception
Before we can craft a new look, we need to see how consumers view your brand. We want to fully understand everything you do before adding that fresh coat of digital paint. We also need to analyze the ins and outs of your target audience. The last thing we want, is to remove something from your brand that is near and dear to your customers.
Step 2
Planning a design direction
At the initial stage, it’s all about landing on the overall visual direction. A color palette. Fonts. Iconography. And above all, ensuring the site is accessible to everyone and delivers an intuitive UI.
Step 3
All plugged-in
For us, the platform of choice for our clients is WordPress. For decades it has been the industry standard when it comes to having the flexibility to build any site. You can incorporate a range of plugins for eCommerce, CRM integrations, booking services—whatever your needs might be.
Step 4
Crafting content
This is where we set our design team to work. Mockups. Comps. Templates. The team will create all types of looks in a variety of forms to land on the right look. Here, internal check-ins are key in this crucial stage to establish visual guidelines that will play an important role for the site after launch and as it evolves. The goal is to create a look that is flexible enough to attract viewers but also to grow with your brand. When it comes to content, concise is key, along with using the right SEO keywords to help your site show up in search rankings, relevant to your brand.
Step 5
Be site savvy
You could have the best-looking site, but if no one is around to see it what’s the point? This is where an agency can help with a team of specialists ready to maximize SEO rankings, streamline site maps, and deliver front-facing content. For that reason, it helps to have multiple quality check-ins, internals and beta tests to ensure your site is optimized and in working order.
Step 6
Load and launch
Once everything is client approved the developers go to work bringing the designs to life. By using WordPress, we can ensure the templates will be editable so that clients can easily maintain and update content on their own.
