Digital Eye on the Prize
We live in a world where, everyone and his uncle does digital. The question is not if, but are you doing digital right? Sure, you can have a cookie cutter site within three clicks. Of course, it’s not just what type of content you have, but how your viewer digests it. Is it a smooth engaging ride? Is there a lasting end takeaway that will keep them coming back?
After a decade of designing sites, front and backend, the one thing we focus on for our clients—smart engagement. Getting viewers from point A to B the the clearest way possible.
Desktop. Mobile. It doesn’t matter. The end game is the same.
Case Study
BOTTOM UP & UP CREATIVE
Offline commitment. Online power.
For us, we see all projects as partnerships. Whether you have that digital savviness or are starting from scratch—our job is not just to design and strategize, but to be that necessary support system when needed. We’re there every step of the way, ensuring the entire process is streamlined and pain-free.
- Engage
Curious onlookers? Nope. Our goal is to transform viewers into full on brand loyalists. That’s why it’s so important to have that laser focused digital strategy from day one. - Experience
Past. Present. All information is key to building a successful site. That means understanding those wins and failures of the past to design the right solution for the future. - Excel
When it comes to strategy, we think of your site as your online billboard. You got those precious few seconds to stand out, grab your visitor and give them a reason to return.
THE DIGITAL ROADMAP
Step 1
Hash out the details
A client-agency powwow is pretty much where we start—a good honest conversation about the brand's successes and hurdles. We want to know how the client feels and if they benefit from a stronger online presence. The best takeaway from this meeting will be to have a rough blueprint of what to do next.
Step 2
Competitor envy
Keeping up with the Jones can be an important part of a digital strategy. If you know for a fact your competitor is doing X and Y online and experience lots of success, why wouldn’t you do it as well? It makes perfect sense to consider what your competitors are doing, but figure out how you can do it a bit better to separate yourself from the e-pack.
Step 3
Know your peeps
It is so important before you build a site or even start to post that you know your audience. Who are they? What makes them tick? Why do they love your brand? For us, we want to create a persona to crystallize what your audience is about. A character that takes all of your audience characteristics into consideration. This character then gets used in all kinds of briefs and strategies to ensure we always stay on target.
Step 4
It’s a numbers game plan
You don’t want to attempt a strategy, design, or even UX framework before taking the data into account. The more analytics you have, the more detailed your blueprint will be. That is especially important when it comes to keeping your client and advertising teams all on the same page throughout the life of the project.
Step 5
Plan forward
A good strategy won’t just get you off the ground, it will keep you in the air. It’s all about clearly laying out a foundation that you can build on for the future. That’s not to say that your strategy won’t change. However, a smart plan will already be designed with room to breathe and the ability to change. However, you still need to be sure this future change will maintain some semblance of brand synergy to avoid customer confusion.
