Logo Design & Branding
Is Your Brand Instantly Recognizable?
Your brand is like baking a cake. When you bake a cake, you must have the right ingredients. All the tools need to be implemented properly, the oven needs to be at exactly 325 degrees, and the timer needs to be set for two hours and 45 minutes. It’s the same with branding for small businesses. You can’t simply wing the process. Like with a cake, if you don’t have a recipe, you end up with a gooey mess that doesn’t appeal to anyone.
With effective branding:
- Customers understand your business just by looking at your homepage.
- Your story is consistent with your visuals, voice, and messaging.
- You stand out from your competitors (and don’t blend into the scroll).
Does Your Brand Make an Impression That Lasts?
Branding is both fact and feeling
- How people perceive you: Branding is the gut feeling someone has when they see your business, not just your logo.
- What you consistently communicate: It’s your voice, visuals, and values showing up the same way everywhere.
- Why customers choose you: Branding builds trust and signals why you’re the right choice over the competition.
You Need the Right Consistency
- Creates instant recognition and recall.
- Gives your marketing a consistent voice and visual rhythm.
- Builds emotional connection with your audience.
- Makes future design work faster and more cost-effective.
Bottom line: Good branding makes your business unforgettable.
Think about Wendy’s branding. When you see a yellow cup, you know it’s Wendy’s.
Conrad Strabone, Managing Partner and President | e9digital
How Does Your Story Begin?
A great small business logo design sets the tone for what people can expect from your brand. It’s like that delicious smell when you walk into a bakery—it entices your target market to dig in. Logo creation starts with understanding you and your customers:
- Who are you talking to?
- Example: Men in their 20s are very different from women in their 60s.
- What do you want them to feel?
- Example: Makeup companies want women to feel good about themselves.
- Why should they trust you?
- Example: Your turnaround time is faster than the average.
Once we know that, then we can hone in on the visuals.
You can have a beautiful website, but it won’t convert unless you brand it from the perspective of the target customer.
Conrad Strabone, Managing Partner and President | e9digitalWhat’s in a Brand Recipe?
We create brands that work everywhere your business lives.
Our process blends strategy with design thinking grounded in your business. We explore, refine, and stress-test your brand across real-world touchpoints, so you walk away with a system built to scale.
Here are the critical ingredients of our branding package:
- Brand Discovery & Strategy – We dig into your mission, audience, competitors, and differentiators, setting the foundation for your identity and messaging.
- Logo Development – Multiple creative directions built around your story, refined into one distinctive mark that scales across print and digital.
- Typography – Fonts chosen for personality and function, so your headlines, decks, and social graphics always look cohesive.
- Color Palette – Strategic color choices that feel consistent from screen to ink to signage.
- Visuals – Patterns, icons, and graphics that extend your brand beyond the logo into real-world collateral.
- Messaging – Tone, taglines, and key phrases that align with your visuals and marketing materials.
Your business is on a stage non-stop. Every part of your branding needs to be consistent with the story we’re presenting on that stage.
Conrad Strabone, Managing Partner and President | e9digital
How e9digital Bakes Your Brand Cake
- Website design
- App design
- Digital templates
- Social media
- Custom icons
- Virtual meeting backgrounds
- Pitch decks
- Presentations
- Business cards
- Stationery
- Brochures
- Flyers
- Event signage
- Trade show displays
- Branded merchandise
- Email signatures
Everything from your website to Zoom background should be one consistent family of content.
Conrad Strabone, Managing Partner and President | e9digitalDesigned for Flexibility
- Full-color and simplified logo marks: Provide flexibility to use different colors without changing identity.
- Reversed and monochrome versions: Simplify use for print and packaging.
- Favicon and social media variations: Create small logos for the browser tab and social media for instant recognition.
- Responsive logo systems: Allow you to scale your logos from business cards to banners.
Your brand translates your service or product to the target market that you want to acquire.
Conrad Strabone, Managing Partner and President | e9digitalDoes Your Branding Help You Be Understood?
It’s how you communicate your story, values, and voice in every interaction from your homepage to your handshake. It connects you to the people who need your products and services. Let’s create the visuals that tell your story everywhere it needs to be noticed.
New York, NY
