Set Your Brand in Motion
Apps are the easiest way for your brand to connect with consumers on the go. Aside from mobile access, it’s also a great way to gauge interest and grow your brand. A download click could quickly convert a casual user into a brand loyalist. That’s where disruption comes into play.
Consumers need to understand that by downloading your app they will benefit from a seamless service that goes wherever they go.
Case Study
BOTTOM UP & UP CREATIVE
Access an app agency
Just because an agency might be proficient in digital, doesn’t mean they are mobile-centric. That’s a question you need to ask, before making a decision. Even if an app is the furthest thing on your mind, you never know what will happen in the future. So it will be smart to partner with an agency that is equipped to handle that need.
- Honest app assessment
Sure. There are times when an app is totally necessary. Other times, it’s hit or miss. If this is the case, take an honest look at your brand. If it’s leaning towards no, then don’t do it. Consumers might get frustrated downloading an app that in no way enhances the use of your brand. - Upload then update
You could throw every bell and whistle into your app, but that would take forever to release. The best thing to do is to focus on the main task of the app. Release it. Then monitor client feedback. This valuable insight could impact any of the original ideas you were thinking of adding to your app. - Keep it moving
As with any project, a project manager should be used to ensure everything goes according to plan so you can get your app up and running. The best PMs are the ones who not only remind you what’s due now, but are able to think three steps ahead.
TAKING APP ACTION
Stage 1
Before app development, look within
This assessment is a crucial step. You really need to understand everything about your brand that will be beneficial for your app. Keep in mind, this should be skewed to how customers would need to use your brand in a mobile on-the-go situation—knowing the features you should include that will enhance this type of usage.
Stage 2
A blueprint for success
Once you collect the data needed for app development, you should analyze and organize it in a way that the strategy makes sense for the development and the design team. The goal here is to be sure the client’s voice is front and center when they start the project. Not just the good stuff, but also any details they want to avoid with the final app.
Stage 3
Design and code away
As an experienced app agency, our designers and developers understand everything that goes into creating an app that needs to satisfy mobile best practices. This is important to keep in mind when reviewing the app so you can see how it will differ from your website. Again, for all the questions and concerns you have, the account liaison and PM will be there to get the answers for you.
Stage 4
Test time
Before the launch, you need to be prepared. And with that comes levels of testing. Developers will do their own checks to remove any bugs and issues. This will evolve into agency internals, which culminates with a beta test involving the client. Once approved, the app is ready to launch.
Stage 5
Launch and learn
The stage of the app launch offers a new exciting challenge when it comes to marketing. The goal is not just to ensure the ads are targeted to the right customers, but also incentivizes downloads. At this point, apps might still experience bugs. Fortunately, living in this mobile world, customers are used to apps requiring updates from time to time. The trick is ensuring new app iterations will answer the client's ongoing needs.
