The Metropolitan Transit Authority's (MTA) Office of the Inspector General turned to e9digital to promote their transit awareness campaign. e9digital went through an extensive bureaucratic vetting process before being approved for the project.
e9digital's work extended to print materials like informational brochures, subway car and interior/exterior station signage.
e9digital's artists also had to redraw the OIC-MTA logo, which was never rendered in a high enough resolution to use on more modern websites or large print materials.
e9digital worked with MTA-OIC's tagline "It's a Big System, Help Us Keep an Eye on it" which was derived from their well-known line: "If You See Something, Say Something."
A vintage image of an empty 190th Street Station bathed in a slightly ominous light was used as the main image for this awareness campaign.
e9digital re-designed and developed the MTA-OIC's website, along with the promotional print materials.
e9digital created a short animated banner on the website that quickly offered a snippet of the people, city and system that is a large part of many lives.