Corporate branding, web design and photography
LM Cohen is a certified public accounting firm known for their unique ability to provide out-of-the-box thinking and innovative strategy as well as establish transparent and trusted relationships with clients. In August of 2020, LM Cohen approached e9digital with the purpose of developing a corporate rebranding strategy for their new name, LMC, as well as a website that best reflects their company values to attract new business, verticals, employees and gain tremendous visibility.
With a full-service project on the table, we relied on our previous dealings with accounting firms and the process we established to guide us from ideation to inception.
Discover and enlightenment
Identify the project:
A clear and concise objective based on answers provided in the questionnaire. This should encapsulate the client’s initial thoughts, goals and challenges.
Understanding the client’s design requirements:
A series of questions to better understand brand guidelines, website aesthetics, content and assets available to us.
Based on our analysis of the information provided, we present an overarching strategy that will answer the client objectives and be a catalyst for our creative team.
Beginnings of a brand
continuing to tell the brand story with mini-branded billboards
Let the development begin
professional photography enhances the website, benefits future collateral pieces, and offers a “best foot forward” in recruiting
leadership + employees
Lighting / Styling
neutral colors, subtle patterns, minimalistic jewelry
Key Learnings: Accurate Accountability
LMC has been impressed with the capabilities and commitment of e9digital. With the website soon to be launched, there are already plans for future collateral projects in the works.
While the logo/website process did go multiple rounds, the accurate collection, sharing and analysis of feedback was pivotal in demonstrating to our client we listened and understood all of their concerns.
“Well, I’m overwhelmed…”
(in a good way)Lee M. Cohen, CEO