Upscaling the brand
With over a decade of experience, Banker Financial Consulting, LLC is an independent strategic and financial consultant offering a range of services and guidance to start-up companies as well as small businesses experiencing high growth, expanding into new business segments, or are in need of change. Our challenge was to develop a site that best reflected Sona’s success while striking a balance between high-end corporate with a personalized boutique-feel.
Finding a voice
Understanding the upgrade
As a previous client, our kickoff focused on how Sona was looking to advance her brand image and presence with potential clients.
Who is Sona
With the voice being pivotal in this brand upgrade, we scheduled a followup interview after the kickoff.
Creative that connects
To proceed with creative we developed a client brief as well as overall content strategy for her to sign off on.
Branding with a personal touch
Warm rich tones frame up the imagery and content while adding to the clean, crisp corporate feel of the site.
To avoid resembling content heavy financial sites, we chose a bold serif font for the headlines paired with a clean sans-serif for the paragraph content that allows for more clarity in the overall layout.
Showing the Story
Visuals represent client’s personal values
Use of iconic imagery ties into the wealth of financial services.
Combination of corporate & personal imagery
Helps frame up evocative visuals
Prep for launch
Up and running time
Once the site is built and client approved, we begin the development stage. This includes a comprehensive Q&A as well as beta testing. To ensure a smooth transition, we provide a video walkthrough to help clients manage the backend and any content updates.
“A huge thanks to you and the entire team – you all did an amazing job!” Sona Banker