Website Design For Financial Services
Banker Financial
Upscaling the brand
With over a decade of experience, Banker Financial Consulting, LLC is an independent strategic and financial consultant offering a range of services and guidance to start-up companies as well as small businesses experiencing high growth, expanding into new business segments, or are in need of change. Our challenge was to develop a site that best reflected Sona’s success while striking a balance between high-end corporate with a personalized boutique-feel.
Finding a voice
Understanding the upgrade
As a previous client, our kickoff focused on how Sona was looking to advance her brand image and presence with potential clients.
Who is Sona
With the voice being pivotal in this brand upgrade, we scheduled a followup interview after the kickoff.
Creative that connects
To proceed with creative we developed a client brief as well as overall content strategy for her to sign off on.
Branding with a personal touch
Logo
PREVIOUS
REVISED
Colors
Warm rich tones frame up the imagery and content while adding to the clean, crisp corporate feel of the site.
PREVIOUS
REVISED
Fonts
To avoid resembling content heavy financial sites, we chose a bold serif font for the headlines paired with a clean sans-serif for the paragraph content that allows for more clarity in the overall layout.
KEY MESSAGING
Image Selection
Showing the Story
Visuals represent client’s personal values
Use of iconic imagery ties into the wealth of financial services.
Emotional contrast
Combination of corporate & personal imagery
Soft tones
Helps frame up evocative visuals
Prep for launch
Responsive design and development for tablets and phones
Deployment of the WordPress CMS built for easy content and image editing
Integrated SEO module that includes Google Analytics & XML Sitemap
Up and running time
Once the site is built and client approved, we begin the development stage. This includes a comprehensive Q&A as well as beta testing. To ensure a smooth transition, we provide a video walkthrough to help clients manage the backend and any content updates.
“A huge thanks to you and the entire team – you all did an amazing job!” Sona Banker
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