Meet the Client – The Workers Guild

The Workers Guild is a nonprofit organization that services the every-growing gig economy by helping them organize to achieve job security, benefits, and a living wage. These gig economy workers often work for app-based businesses, like Uber or Lyft. Through Workers Guild, they have the opportunity to unify and organize.

Building their brand.

As a new organization, the Workers Guild came to our New York-based digital agency needing full brand work, including a logo and new website. Our design team started with a logo, which incorporates an iPhone and shield symbol that merge the colors red and white together, symbolizing the unity and protection Workers Guild brings to its members.

Web design that informs.

Our web designers used the design elements created for the logo as the basis of the informative one-page website we began next. Using the brand colors of red, white, and blue, we broke up sections of content with relevant images overlayed with brand colors, and various calls to action anchor users directly to the information they’re looking for. One call to action to get more info opens an iframe to the organization’s nonprofit platform page, The Action Network. This allows the user to see content from that website without leaving the Workers Guild site, making information gathering seamless and efficient.

Everything looks great.
Thanks for all your hard work.

MaryGrace, Worker’s Guild

 

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You can reach us at 800-582-4006.

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