Drivers Benefits Fund, a New York-based organization that provides benefits to black car drivers, is a fairly new company based on a fairly new concept. As the gig economy continues to flourish in the U.S., progressive entrepreneurs are trying to figure out how to make it sustainable and how to properly support its workers.
When Drivers Benefits Fund reached out to our Manhattan digital agency, they were in the early stages of launching their organization and needed to get an informational site up, quickly. They also needed a logo that they could not only use as their main branding logo, but one that they could also slightly alter to represent the different benefits that they were offering – Drivers Telemedicine and Drivers Vision.
The circular logo our designer came up with for the main brand can represent both small figures joining hands, or the steering wheel of a car. These representations tie together the black car industry and the people creating a web of support for them. The logo is slightly altered for the Drivers Telemedicine and Drivers Vision logo, with a medical cross and an eye symbol respectively replacing the steering wheel seen in the main logo.
Our web designer crafted a simple one-page informational site, giving a much-needed landing spot for those browsing the internet for more on the organization. The site uses brand colors, features the organization’s newly-designed logos, and is made up of sections of digestible information and prominent calls to action so that the user can learn more or sign up for their benefits.
While the site is small for now, e9’s creative team helped set a strong foundation for the burgeoning company, giving them highly crafted design assets that will be essential as they continue to grow and expand their online presence.
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