Key Takeaways:
- MedFleet’s shiny new website shows off their expanded services while wooing clients and future employees.
- e9digital gave the site a glow-up with easy navigation, heartstring-tugging visuals, and brand cohesion.
- The site’s now a lead magnet, pulling in 2-3 inquiries a week—talk about a healthy pulse!
When an elderly loved one falls, a child eats something they shouldn’t, or a facility has a critical care patient that needs transportation to another location, an ambulance is needed—and fast. Since 1993, MedFleet has been a trusted name in medical transportation across Western Florida, handling emergency and non-emergency services. Over the years, MedFleet’s offerings expanded, with the 2022 launch of PatientCare Community Health for in-home services and the 2024 acquisition of ATI, Inc., enhancing interfacility transport services.
MedFleet needed a website that encouraged people to apply for open positions and clearly communicated its emergency services due to recent company growth.
e9digital has been a trusted partner for websites in the medical field, previously working with Satio and Manhattan Behavioral Medicine. Plus, e9digital had worked with MedFleet’s sister company, Empress EMS, so we were a natural fit!
e9digital’s prescription for success
When MedFleet approached e9digital, we knew their website needed to tell their story and cater to their two target audiences: clients who need medical help and career seekers. We delivered using e9digital’s website design best practices:
- Streamlined Navigation: A simple, intuitive menu with dynamic animation.
- Compelling Visuals: Bold, emotional headlines created an immediate connection.
- Enhanced User Experience: Targeted sections for MedFleet’s services and career opportunities.
- Focused Branding: A duotone color scheme aligned with MedFleet’s blue branding, matching their parent company.
- Action-Oriented Content: Strong CTAs for contact and FAQs.
These tried and true practices are backed by facts: websites with video content experience 82% more engagement than those without!
MedFleet now receives 2-3 messages/week through their contact form
At the end of the day, all that matters is that the site resonates with its target audience—and that’s happening for MedFleet. Due to our UI/UX upgrades, it’s easier than ever for clients and potential employees to find the site and reach out.
“Since launch, people have been coming to our new website. We’re getting two or three messages from our contact form per week! That was the reason we wanted the website out there, and that piece is working.” - Jeff Taylor, Chief Operating Officer | MedFleet
This success didn’t happen by accident. Cindy Stone, Assistant Office Manager, shared, “I liked that e9digital gave us a few options to begin with. They were similar but different enough that it was easy for me to choose what I liked. We used a little bit of each to build the site, and I think it was a good process.”
With a fresh, dynamic website driving engagement and interest, MedFleet is equipped to better connect with the communities it serves and attract top talent.
Our comprehensive team at e9digital designs websites that deliver results. Contact us today to learn more about how we can build a website that generates leads and profits.
