Key Takeaways:
- Greher Law Offices needed a redesigned website to simplify connection with potential clients.
- Our team utilized the color orange to help the site stand out against competitors.
- The results speak for themselves: engaged sessions have increased by 25% in the past 90 days.
For nearly 50 years, Greher Law Offices has built an unparalleled reputation, providing legal services pertaining to family law, bankruptcy, matrimonial, personal injury, and criminal matters. While their work was renowned in the courtroom, that wasn’t the case online. This father-and-son team needed a website that acted as a calling card for potential clients, providing the information in a digestible and engaging format.
Greher Law Offices needed to switch agencies, feeling they were being encouraged to overspend to compete with their colleagues. The larger upscale websites were overtaking their digital footprint. They turned to e9digital due to our expertise in the legal industry, having built websites for Danow Group, Lambrou Law, and Salonga Law. We understand best practices for security and design, ensuring sensitive client data remains protected. Additionally, we don’t take on clients competing in the same practice areas.
Nearly half of law firms don’t know if their website uses SSL security
The client had one specific request for the new website: keep the orange. That color conveys optimism, helping the firm stand out in contrast to the typical blue tones found on legal websites. To make the homepage feel timeless, our designer implemented a monochromatic filter that helped the orange stand out. The orange is eye-catching, so our creative team used it for calls to action and links to guide the potential client through the site.
When it comes to attorneys, the first one people contact is often the one they hire. We implemented sticky navigation that stays with the user, keeping the phone number visible 24/7, ensuring potential clients can reach Greher Law anytime.
To make the site stand out further, our team:
- Crafted compelling headlines and CTAs (call to action) that made potential clients feel seen and heard.
- Added full-color images to service pages to prevent the content from feeling too heavy.
- Implemented a brag bar on the home page to showcase Greher’s powerful success statistics.
Engaged sessions have increased by 25% in the past 90 days
An engaged session means a user visits the website for 10 seconds or longer (decreasing the bounce rate, a valuable Google analytics metric), completes an important conversion event, or views two different pages. All three of these indicate meaningful engagement with the site, and it’s a positive result that these have increased by 25% in the last three months. Greher Law is pleased with the strong impression the website portrays, breaking down every service and celebrating case wins.
Do you need a website for your law firm that clicks with your target audience? e9digital’s team of designers, project managers, SEO experts, and copywriters know how to craft webpages that encourage potential clients to engage. Contact us, and let’s talk about how we can drive leads to your website today.
