Key Takeaways:
- ETCS needed a clean website to appeal to sophisticated property owners and landlords.
- Our designers utilized SEO and UI/UX design to create clear navigation and CTAs.
- The ETCS team was pleased with the final result, so they hired us for marketing as well.
While EV adoption may not be able to take over driving just yet, over 17,000 stations in New York are for eclectic charging ports. And Electric Transport Charging Solutions (ETCS) wants to get a slice of that pie. They’re an end-to-end solution for EV charging installation and upkeep. They work with sophisticated property owners, landlords, and more across the Northeast Corridor looking to boost their bottom line with additional revenue streams. However, they needed a website that communicated their full end-to-end turnkey services.
ETCS hired e9digital to create an SEO-optimized website that showcased their B2B services, telling the story of sustainability and developing their brand. We’d previously worked with the leadership of ETCS on a project creating a website for a construction management service and were honored when they hired again to elevate this new site.
63% of visitors prefer a minimalist design with ample white space
immediately, or they’ll head somewhere else. That’s why our team prioritized a modern, user-friendly design that implemented white space, creating a polished look that was easy to navigate and prioritized the user experience (UX).
Our designer used SEO and UI/UX best practices while designing the website, implementing:
- White space and subtle animations mimic EV technology and point users to CTAs (calls to action).
- A single service page to highlight ETCS’s end-to-end turnkey services.
- Statistics that showcase the benefits of installing EV charging stations
- A resources page with a downloadable lead magnet to grow their email list.
Combining actionable data, clean navigation, and enticing graphics, the website was a bolt of energy for ETCS’s online presence.
A comprehensive platform for ETCS to surge forward
From our kickoff meeting to the final presentation, it’s not a surprise if the website changes throughout the design process. With ETCS, there were minimal changes due to a dedicated project manager and detailed kickoff meeting to glean the wants and needs of the team for the project. We were proud to create a concept our clients liked so much that they had few notes. However, we’re always happy to work with a client with more input! At the end of the day, we want to deliver a product that satisfies everyone.
Fortunately for our team, the work with ETCS didn’t end at the website. They also turned to our marketing services for post-launch website success. We crafted downloadable guides that served as lead magnets for the site and wrote emails to jumpstart their subscriber platform. We utilized our SEO and PPC teams to draw more traffic to the website through ads and Google searches.
Ready for a fresh new website to elevate your brand? Our website designers thoroughly research to create platforms built for your B2B or B2C target audience, driving traffic and generating leads. And if you’re looking for marketing, we can do that too! Contact us today to get started.
