Key Takeaways:
- High-end design tailored to luxury travelers: A visually elegant, red-accented site aligned with Envizage’s premium clientele and brand identity.
- UX strategy that drives conversions: Clear navigation, service highlights, and multiple CTAs guide users seamlessly toward booking.
- Interactive features boost engagement: A clickable travel journal map adds personalization and retains visitor attention.
White-sand beaches. First-class flights. Five-star hotels. This level of dreamy travel requires careful coordination from a seasoned travel service like Envizage. Their fearless leader Liz Georjon’s passion for travel has culminated in over two decades of experience managing complex business trips, detail-oriented client events, high-end luxury vacations, and financial roadshows. Our challenge was to create a lead-generating company website that showcased Envizage’s unparalleled expertise in travel arrangements that appeal to their target market: 40- to 65-year-old, high-net-worth vacationers.
Envizage came to us from James Tourmaras at T&L (thanks for the recommendation!). We had the pleasure of creating their website and an explainer video for their IT services.
Ride off into the sunset on your next vacation
Envizage’s branding featured Liz’s favorite color: red. Our designer wanted to honor that in the new website. The pop of red in the logo and on the call-to-action “plan your trip” buttons draws in busy high-net-worth vacationers (and tells them exactly what Envizage offers without having to read any further). It highlights the important information they need to quickly get in touch with Envizage. As a bonus, the gradient mirrors a luxury travel essential: the perfect sunset.
Visual storytelling was key. We paired bold travel imagery with a modern typeface that kept things elegant, clean, and totally stress-free (just like Envizage’s travel itineraries). Her travel journal, filled with detailed trip experiences, was the icing on the cake for vacationers seeking new destinations.
A great UX strategy for a website can push conversion rates up by 400%
Our website designers are well-versed in UI/UX design best practices, which start with the homepage. It’s the visitor’s first impression, and we make the website seamless to navigate with:
- Clear top navigation that shows what the company offers and why visitors should work with them.
- A services section with a hover effect that encourages visitors to click internal pages.
- An about section that highlights Liz’s depth of experience.
- A travel journal with blogs detailing the places that Liz has visited.
- A testimonial section that offers social proof of Liz’s services.
- A final footer with two CTAs and internal and affiliate links.
Putting your upcoming trip on the map
Interactive web design can increase user retention by up to 60%. With that in mind, we’re always looking to create original, engaging details on our clients’ websites.
Liz’s previous website had a detailed blog where she shared all about her travels. We wanted to elevate this helpful and informative content on her new website in an interesting way. On the travel journal page, our designer created an interactive map of all the places she’s been. Readers can click the pin and they’re taken to the corresponding blog.
“I love my new site from e9digital. I’m super happy.” – Liz Georjon | Envizage
Liz has already received some exciting feedback from the website. Potential clients are now actually filling out the contact forms on her website. It’s helped her gather the right trip details to reach out and start planning. She’s been getting positive comments from fellow travel agents as well.
At e9digital, our designers create engaging websites tailored to each client’s target audience. Our team treats every website differently, with no plug-and-play formulas. If your website isn’t generating leads, maybe it’s time to rethink your design strategy. Contact e9digital to learn more about our custom website design services today.
“I think the website design was absolutely perfect. e9digital asked all the right questions, from the very beginning.” - Liz Georjon | Envizage
