Key Takeaways:
- e9digital redesigned KGM’s website to showcase their breadth of Broadway expertise.
- The design uses stunning photography to position KGM as a leader in theatrical production.
- The homepage highlights awards, shows, and testimonials for all the proof a producer needs to hire KGM.
Rock of Ages. Heathers the Musical. Stalker from Penn and Teller. All of these showstoppers were handled from first rehearsal to curtain call by KGM Theatrical. They’re one of the country’s leading Broadway and Off-Broadway General Management companies. With over two decades of experience and 30+ industry accolades, KGM has developed award-winning theatrical productions that are creatively groundbreaking and financially profitable.
While the company had the capacity of a large-scale consultancy, they needed to prove that to Broadway producers in New York, Los Angeles, and across the globe. The best way? To revitalize their website, showcasing KGM’s unparalleled expertise, industry connections, and high-profile portfolio to solidify their reputation as a powerful and resourceful General Management firm.
Their team aimed to shift perceptions from being seen as “different” to being recognized as an experienced, formidable partner. e9digital’s mission was clear: craft a digital presence that highlights KGM’s influence, accolades, and capacity to guide producers through every stage of theatrical production. Additionally, we’ve partnered with Broadway before, creating the websites for Lin Manuel Miranda’s Freestyle Love Supreme and vocal coach Andrew Chanos.
After a new website from e9digital, KGM Theatrical’s website traffic is up 60% in the past 90 days compared to the previous 90 days!
A Broadway producer wants to know if a General Management company can put on a showstopper. Our website designer’s goal was to position KGM as the best of the best–and he succeeded!
e9digital employed bold imagery from their award-winning productions across the site to immediately communicate the company’s track record. The hero image can be easily switched out to showcase their most recent show, keeping the content fresh and exciting.
The logo, now a clean and timeless white, embodies sophistication, mirroring KGM’s role as a high-end, trusted resource. The navigation structure was thoughtfully split into distinct actions to provide seamless user engagement. A single vertical line anchors the design, subtly guiding producers to scroll and explore more. The overall aesthetic is modern yet approachable, striking the perfect balance between authority and creativity. This design shows producers how KGM is both professional and creative.
Only 5% of traffic visits more than three pages on a website
So your homepage has to hook them and keep them scrolling! We followed our tried and true e9digital best practices to include all the information a Broadway producer needs on the first page to hire KGM. That way, if they don’t have time to look through interior pages, they can still get everything they need! The homepage features:
- An awards section that showcases the company’s achievements.
- A portfolio that emphasizes the directors and creative talent with which KGM collaborates.
- A testimonial area that features a carousel of glowing reviews.
- An about us section that illustrates KGM’s extensive experience and team capabilities.
- A single-page contact form, making it simple for producers to get in touch.
- A clean footer with streamlined navigation and social links to follow KGM.
“Amazing!” Daniel Kuney, President & Founder | KGM Theatrical
By blending a high-end aesthetic with user-friendly features, e9digital helped KGM stake its claim as a Broadway powerhouse, ready to take on the most ambitious theatrical productions. Broadway producers can now understand the capabilities of KGM as soon as they land on the homepage, cementing the company’s credibility as the best of the best.
Are you ready to elevate your company’s online presence and generate leads? Partner with our team to create a website that captures your brand’s essence while converting your target audience. Visit e9digital.com to learn more and schedule a consultation today.
