Key Takeaways:
- Graphene Dx’s one-page website needed more content about their collection devices.
- Our designers used graphene’s hexagon honeycomb shape for a modern feel.
- The company enjoyed the expanded site, which aligns with their mission statement.
No one likes to go to the doctor’s office, but for a person with a disability, the elderly, a busy mom, or many others, it can be incredibly difficult and expensive to make the trip. Graphene Dx is here to simplify the process. Co-founded by visionary healthcare entrepreneur Namal Nawana, their at-home devices put the power of the most advanced diagnostics technologies in the hands of individuals and allow testing anywhere, anytime.
However, their original website was a simple one-page site built with investors in mind. It lacked the content to explain the product to consumers. The company turned to e9digital because we’ve worked on websites for many companies under the Sapphiros umbrella, including Satio and GoToKnow.
57% of users won’t recommend a website not optimized for mobile
Our agency utilizes UI/UX (user interface/user experience) best practices for easy site navigation, including:
- A sticky header that remained at the top of the page as the user scrolled down.
- Clear CTAs (calls to action) to encourage conversions.
- Responsive design across devices (desktop, mobile, and tablets) for increased convenience.
Additionally, we briefly explained their collection devices on the homepage with 3D video, so the company’s identity was clear from page one.
But that alone isn’t enough—the look and feel must match the product and industry. Because Graphene Dx is a medical device company, our designer started with the hexagon shapes from the logo as a design motif. The devices have a layer of graphene substrate inside, which is a layer of carbon atoms in a hexagonal honeycomb. Our designer utilized this shape across the site to:
- Crop photos
- Connect groups of images
- Play the angles as a section background
- Highlight part of an image
Since this is a consumer device, our designer wanted the site to feel light and modern, with pops of color. The images are warm and inviting, promoting wellness and activity.
Startup websites that grow with your company
The company was thrilled with the new site, especially the shapes that connected to the science of the product and how the contact page was simple and consistent. We’ve continued to work with GrapheneDx, growing the website as needed. The website launches Graphene Dx’s mission statement, helping everyone have easier access to diagnostics to better manage their health.
Whether your startup needs that initial one-page website or is looking to expand your existing one to launch a new product, e9digital can help. Our full-service agency works with companies of all sizes, creating website platforms within your budget to reach your target market. Ready to generate more leads? Contact e9digital to get started.
