Key Takeaways:
- Brodie Management needed a refreshed website to showcase their depth of experience.
- e9digital crafted a logo that symbolized forward momentum, with a website that followed suit.
- The site has been well-received, with website pageviews up 15% in the past 90 days.
For half a century, Brodie Management has been the leading licensed realtor and property manager of premier residential properties all across Maryland. The family-run firm provides management for condominium or homeowners’ associations willing to pay for value and income-producing properties–think rental apartments, office buildings, and strip shopping centers. The firm always focuses on strengthening the community.
Their website and logo needed a long overdue refresh to showcase their relevant, technologically advanced brand to their target audience by leveraging their decades of experience, quality, and integrity. Ultimately, they wanted the redesigned site to help them obtain more business. They turned to e9digital because of our wealth of experience working on websites for property management and real estate, including Downtown Property Group, Capital Project Consultants, and Clearview Capital.
You’re not supposed to judge a book by its cover–but people still do it! The same phenomenon happens with logos. That’s why our designers delivered a modern, appealing logo that signified “moving forward.” The group of arrows correlates with innovation, showing that the team is serving you. Combined with an inviting color palette, the logo reflects Brodie Management’s commitment to excellent customer service: someone always picks up the phone.
The logo’s inspiration served as the foundation for the website design and overall branding. Brodie Management is known for their excellent service, finding effective cost-cutting solutions for their clients. Our designer implemented this into the site through:
- A success stories section that highlighted their savvy solutions to real-world problems.
- A two-row navigation bar that allows clients to access online services easily.A simple, modern font that boosted their aesthetic and appeal to all audiences.
- Inviting imagery that showcases their in-person collaboration—a selling point for their service.
- Arrow icons that match the logo, pointing the user to important information.
- Clear CTAs on each page where the viewer will most likely reach out.
Because their target market is so wide, we created a funnel on the main contact page. Each client is directed to the appropriate department, ensuring Brodie Management can follow up with every lead.
Website pageviews have increased 15% in the past 90 days
The website results continue to improve, with a 15% increase in pageviews in the last three months. Brodie Management was particularly pleased with the addition of the success stories page, making it distinct by breaking up the property types. Now, they have a website that will launch them into the next 50 years!
Do you have a business with a firm foundation but lack an internet presence to grow more leads? Our team at e9digital crafts compelling logos, websites, automations, and copy directed at your target audience, encouraging traffic and conversions. Let us show you how we can make your website stand out, and reach out to us today.
