Key Takeaways:
- Nodelman Law needed a user-friendly website with digestible content.
- Our designers utilized accent colors, mobile optimization, and more.
- The soft design mimicked the firm’s competitive advantages, honing their online brand.
No one wants to think about end-of-life planning. However, if you complete it early in life, you ensure that your loved ones can fulfill your wishes and be cared for in the way you desire. Nodelman Law has provided estate planning and trust and estate administration services in New York and New Jersey for over 20 years. Dani Nodelman understands that the subject matter can be difficult, so she always brings warmth and comfort to every conversation.
Our agency, e9digital, was hired to deliver a website that emphasized those emotions and a sense of urgency for her target market. Nodelman Law works with young NY/NJ families needing a will for guardianship, married couples wanting to shield assets from state and federal taxation, and single people not wanting the state to dictate who inherits their assets.
We’re trusted by our many legal clients, including Salonga Law and Lambrou Law, to create easy-to-understand websites. Nodelman Law had seen our work before—so when the firm’s old website needed a complete revamp to make it more user-friendly and readable, they turned to our agency. Not to mention, it had stopped receiving prospective client emails. Nodelman Law was confident that e9digital could deliver an updated platform to generate leads.
UX spending provides nearly a 9,900% ROI
UX (user experience) design is at the core of e9digital’s best practices for legal websites because it returns such a high investment for our clients. To generate more leads for Nodelman Law, we utilized the following UX strategies:
- A bright blue accent color to draw visitors to key information and interaction points.
- Mobile optimization so that the website functions intuitively on any device.
- Well-crafted CTAs (calls to action) strategically placed on the site to increase conversions.
- A soft design concept to mimic how Nodelman Law gives clients peace of mind.
- Digestible content to clearly showcase all practice areas.
Additionally, our designers always have a finger on the pulse of current design trends. When building Nodelman Law’s website, solid images or color banners were no longer the norm for page headers. Instead, the trend was to split them into columns, with imagery secondary to the key messaging. This also allowed for a bright and inviting look to the site. And of course—we fixed the infrastructure so the firm could receive client emails again!
A legal website that draws in new clients
Our designer extensively researched Nodelman Law’s needs. At the end of the day, they produced a soft design concept that Dani was thrilled with. It showcased her firm’s competitive advantage: that she brings warmth, comfort, and humor to the difficult task of end-of-life planning. What makes e9digital’s websites different is that our designers don’t plug-and-play content; they thoroughly research each practice area to ensure the end product resonates with the target audience.
If you’re a law firm that needs a more user-friendly website, e9digital can help. Our copywriters, designers, and project managers prioritize user experience design to increase conversions and generate leads. Contact us to get the ball rolling on your website redesign today.
