Key Takeaways:
- Broadway power player Cody Lassen needed an elevated website that matched his team’s reputation.
- e9digital took inspiration from stage lighting to create a clean, modern website.
- Contact our team for a new website that generates leads today.
When one of Broadway’s biggest producers reaches out for website design work—you answer that call! Cody Lassen of Cody Lassen & Associates is an award-winning theater producer and live entertainment consultant. He connects investors to shows that share their passions. The proof is in the pudding: their productions have grossed over $770M and have a recoupment rate of 46.7%–more than twice the industry average!
Cody Lassen needed a redesigned website that matched his business prowess, so he reached out to our team at e9digital, one of NYC’s leading website design firms. He brought us on to develop a modern site showcasing their portfolio of produced shows and to upgrade CRM (customer relationship management) capabilities to target and engage potential investor leads. Our design team loves creating websites that thrust businesses into the spotlight, having worked with other Broadway juggernauts like KGM Theatrical and Selina Fillinger.
Companies using CRM tools see a 27% increase in customer retention
CRM tools are critical to keeping customers for the long haul because they allow you to track interactions, contact information, preferences, and more. We added a contact form on the home page to make it easier for investors to connect and an investing page to move excited investors into the CRM system.
The website had to draw an investor’s attention with sharp imagery and a modern feel. Our team accomplished that by:
- Designing a colorful, punchy site that carried that same energy as the LED tubes used in stage lighting.
- Implementing black and white show logos to keep a classy look.
- Spotlighting an inviting header video with a montage of clips from shows produced by Cody Lassen.
- Crafting bold headlines and copy to highlight the company’s success.
- Utilizing UI/UX best practices for seamless navigation.
The end result was a website that heightened excitement for investing opportunities available on Broadway.
Ensure your next website is a winning production with e9digital
Cody Lassen really liked the color gradients, autoplaying video, and clean look, as well as the engaging copy and headlines. Positive feedback like that makes the hard work of designing a website truly rewarding! At the end of the day, our team of copywriters, website designers, and project managers have one goal in mind: to make happy clients.
Do you need a website that matches the gravitas of your brand? Our website designers are pro at redesigning outdated, clunky sites into high-performing platforms that generate leads and grow your business. Reach out to e9digital to learn more about our flexible website design services today.
