Key Takeaways:
- e9digital’s redesign boosted KFB’s website traffic by 101%.
- Streamlined navigation improved usability and engagement.
- Online payments enhanced convenience and client retention.
Just like a good opening argument, first impressions matter to win over potential clients visiting your website. And 101% more visitors are stopping by Kurkin Forehand Brandes LLP’s (KFB) new showstopping website. Designed by the e9digital team, the new site drives massive traffic and generates leads.
Founded in 2007 by Alex Kurkin and Marc Brandes (and John Forehand joined in 2009), KFB quickly became a powerhouse in the legal world, representing businesses nationwide with a focus on automobile dealerships. However, despite their success in the courtroom, KFB’s outdated website didn’t reflect their prominence or comprehensive services.
Recognizing the need for a digital overhaul, KFB turned to e9digital, a trusted partner for law firms like Cordatis LLP and Lambrou Law. With a deep understanding of the legal industry and a track record of delivering results, e9digital was the natural choice to take KFB’s online presence to the next level with a clean, user-friendly design.
Sticky navigation cuts up to 36 seconds off a five-minute website visit
A cluttered closet increases anxiety; a stuffed webpage makes people leave your website for the same reason. That’s why e9digital used UI/UX best practices like sticky navigation (where the menu stays on top of the page while the user scrolls) to ensure a smoother, faster website experience for busy businesses looking for legal representation. KFB’s homepage was reimagined to educate businesses about the firm’s extensive services while creating an inviting user experience.
The design incorporated KFB’s branding elements, including a refreshed logo anchored by a diagonal motif throughout the site, making it cohesive and modern. After all, when you’re a B2B law firm providing services for fellow business owners, you must dress to impress. A condensed sticky menu provides intuitive navigation, allowing users to easily explore practice areas or meet the attorneys.
We followed e9digital’s homepage best practices and implemented the following section:
- Hero Image and CTA: Highlights KFB’s role as a proactive partner in their clients’ success.
- Services Section: A breakdown of KFB’s eight practice areas, emphasizing their expertise.
- About Section: A brief introduction to the firm, leading to a dedicated attorney bio page.
- Final CTA: A welcoming image of the KFB team, inviting potential clients to call or email.
- Footer: Comprehensive contact information, office locations, and a “Make a Payment” button.
“KFB has a lot of practice areas. We ensured the website fully educates businesses on who they are as a firm.” - Jesse Cohen, Creative Director | e9digital
KFB’s service pages follow e9digital’s best practices for legal websites. Each practice area features a concise overview, and individual pages dive deeper into specifics. A “Contact Us” section ensures potential business clients can easily schedule a free consultation, streamlining lead generation.
Efficient online payments increase customer retention by up to 20%
e9digital partnered with a third-party provider to integrate an easy-to-use payment system on the website. People look for online payments as an option with their service providers, so KFB will likely retain more customers because of this efficient solution. Businesses can now settle invoices quickly through a simple form, eliminating the need to mail in checks or drive to the office. This added functionality demonstrates KFB’s commitment to client convenience, setting them apart in the competitive legal landscape.
e9digital delivers websites with measurable results
From a cohesive design to streamlined navigation and value-added features, e9digital brought KFB’s digital vision to life. Their new website looks professional, generating leads, increasing conversions, and strengthening KFB’s reputation. In the past year alone, traffic has increased by 101%!
e9digital specializes in custom website design and development for law firms, working with your team to ensure your services shine. Ready to elevate your online presence? Contact us, and let’s talk about how we can help your law firm stand out from your competition.
